Monday 9 July 2012

Campaign Daily Fix - B&Q, Kellogg's, Profero, Save the Children, JWT

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Latest News
B&Q reviews £40m ad account
by Sara Kimberley,
09 July 2012, 11:15AM
B&Q reviews £40m ad account
B&Q is reviewing is estimated £40m advertising account, currently handled by McCann London.
Kellogg's brings back 'The trouble is they taste too good' strapline
by John Reynolds,
09 July 2012, 09:21AM
Kellogg's brings back 'The trouble is they taste too good' strapline
Kellogg's is reviving Crunchy Nut's "The trouble is they taste too good" strapline, last used in 1980s ads featuring Hugh Laurie, in its latest advertising campaign and is to open pop-up restaurants serving the cereal.
Profero takes stake in US agency
by Sarah Shearman,
09 July 2012, 12:05PM
Profero takes stake in US agency
Profero, the independent digital agency, has acquired a majority shareholding in New York-based, Latino-focused advertising and content agency Vox Collective.
Save the Children creates 'Give Girls Power' game
by Loulla-Mae Eleftheriou-Smith,
09 July 2012, 09:30AM
Save the Children creates 'Give Girls Power' game
Save the Children, the global children's charity, is urging consumers to play and share a new digital game as part of its 'Give Girls Power' campaign ahead of the Family Planning summit in London this week.
JWT acquires majority stake in digital agency, Activeark Oy in Finland
by Arif Durrani,
09 July 2012, 11:48AM
JWT acquires majority stake in digital agency, Activeark Oy in Finland
WPP's ad agency network JWT has acquired a majority equity stake in Activeark Oy, a nine year-old full-service digital agency in Finland.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Tiger Airlines 'good to go' by McCann Erickson Melbourne
06 July 2012, 11:34AM
Tiger Airlines 'good to go' by McCann Erickson Melbourne
McCann Erickson Melbourne has created a new campaign for Asia regional airline Tiger Airlines.
Heineken 'the switch' by TBWA\NEBOKO
06 July 2012, 11:02AM
Heineken 'the switch' by TBWA\NEBOKO
Heineken has launched a new spot in its global "open your world" campaign.
TFL 'bike frames' by M&C Saatchi
04 July 2012, 04:39PM
TFL 'bike frames' by M&C Saatchi
M&C Saatchi has created a campaign to boost the number of cyclists in London and encourage existing cyclists to ride more for Transport For London.
Strongbow 'earn it' by St Luke's
04 July 2012, 04:06PM
Strongbow 'earn it' by St Luke's
Strongbow has launched a new national outdoor advertising campaign on 48-sheet posters and Underground cross-track 48-sheets in London.
Suzuki 'never-ending test drive' by The Red Brick Road
04 July 2012, 04:16PM
Suzuki 'never-ending test drive' by The Red Brick Road
The Red Brick Road has launched its first campaign for Suzuki since being awarded the business after a pitch in February.
Also in the News
Game, set and match to BBC One as Murray's defeat delivers 16.9 million viewers
by Maisie McCabe, 09 July 2012, 11:58AM
Ofcom raps Channel 5 over Nestlé 'endorsement'
by Daniel Farey-Jones, 09 July 2012, 11:45AM
Lurpak to align itself with summer foods for latest Facebook campaign
by Sarah Shearman, 09 July 2012, 08:57AM
MasterCard aims to defy Olympic clutter with campaign
by Alex Brownsell, 09 July 2012, 08:30AM
Latest Blog Entries
A week's a long time in advertising
Steve Henry, 08 July 2012, 8:07PM
Brought down?
Tara Beard-Knowland, 05 July 2012, 9:07AM
There's no such thing as a victimless crime
Phil Georgiadis, 03 July 2012, 4:07PM
"he's been hit by a sniper "
MARTIN BOWLEY, 03 July 2012, 8:07AM
THE FUNDAMENTAL LAW OF SELLING
Dave Trott, 03 July 2012, 7:07AM
Can the Media Lions ever roar?
Phil Georgiadis, 29 June 2012, 9:06AM
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