| Latest news | |  | | | | | On your marks, get set... for the 30th Olympiad is upon us and for the next month the London 2012 Olympics really is the only game in town. | | |  | | | | | Brand Republic has teamed up with G2 Joshua to provide a daily snapshot of social media buzz around brands sponsoring London 2012 during the next 17 days. | | |  | | | | | Adidas and EDF have joined the group of Olympic sponsors targeted by lobbying group 38 Degrees, including Coke, McDonalds and Visa, in waiving the tax breaks handed to them during the Olympics. | | |  | | | | | Google has rolled out an Olympics hub on its social networking service Google+, which houses interactive content, updates and reviews of the London 2012 Games. | | |  | | | | | The failure of security company G4S to deliver enough guards to safeguard the Olympics will end up being a blessing in disguise for brand London 2012, according to one of the International Olympic Committee's key marketing advisors. | | |  | | | | | Five million people intend to watch at least some of the Olympics on a mobile device, new research from MPG Media Contacts reveals. | | |  | | | | | This Olympics year was tipped to be a defining time for sports sponsorship, so has it changed the rules for deals to come? | | |  | | | | | A common complaint of current campaigns is that they all resemble each other, John Tylee writes. | | |  | | | | | Official backers of London 2012 see brand reputation increase ahead of non-sponsors. | | | | | | | Latest jobs | | | | | |  | | |
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