The Wall > Twitter beats YouTube and Facebook as top social platform among Fortune 100 firms

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Twitter beats YouTube and Facebook as top social platform among Fortune 100 firms [infographic] 19 July 2012, 11:34AM Tweet We reported a little while a go that Twitter was the most popular social network among FTSE 100 companies. That is echoed here with Burson-Marsteller’s latest social media check-up. Top line facts detailed below show that as many 82% of Fortune Global 100 companies have at least one Twitter account and that it leads the way for businesses when it comes to customer engagement, which the report says is increasingly becoming second nature to many companies. How Marissa Mayer can rescue Yahoo (maybe) 19 July 2012, 10:30AM Tweet Following the appointment of Marissa Mayer to run the moribund Yahoo there has been lots of speculation about what she can achieve at a company that has failed to innovate in recent years, wasted opportunities, and watched like a bystander as the biggest trends in digital passed it by. A social media vision quest (in tweets): genius tweets from Waterstones 19 July 2012, 9:00AM Tweet There are some quirky Twitter feeds out there brightening up our Twitter streams that as well as being informative are also just a little bit off beat. More indie than corporate, more stand-up than variety show. Nelsons Column 3: A game changing mobile app for the research and events industry. A new social channel is born 19 July 2012, 7:50AM Tweet Having been to an interactive golf event in 2011 called Golf Live I had an idea for a concept that could potentially change event research, Golf Live and other events forever. I arranged a meeting with the Golf Live event Director, James Goode and presented the concept in December 2011. Like Captain James T Kirk's crew on the starship Enterprise we boldly went where no one has gone before. Consumers ready for switch to reading favourite magazines on tablets [infographic] 18 July 2012, 2:54PM Tweet Interesting research here from lekiosk, the French tablet and smartphone platform for reading magazines that launches in the UK this week and is aiming to be the Netflix/Spotify for magazines. Conducted by YouGov the consumer research reveals that 1 in 20 Brits are already consuming magazine media via tablet computers, but that the idea of doing so appeals to as much as 36% of UK consumers. Difficult days for Facebook as share price and user base fall 18 July 2012, 11:29AM Tweet It is turning into a a difficult couple of days for Facebook. On the back of a report by Capstone analyst Rory Maher, their share price has dropped below the $30 a share mark that they have been recently trading at to close at $28.09 yesterday. At one point it was as low as $27.45 — more than $10 off of its IPO price. Mobile optimisation for email is vital for campaign success 18 July 2012, 8:21AM Tweet I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% - 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids. News on Twitter has a credibility problem says study 18 July 2012, 7:37AM Tweet Research being reported by RWW that suggests people are more likely to question the credibility of news if they read it on Twitter compared to seeing it on a news website or a blog — even when the news originates from the same source. Twitter announces changes to TweetDeck and Blackberry apps 18 July 2012, 6:46AM Tweet More changes at Twitter. Yesterday a new version of Twitter for BlackBerry with changes including when you expand a Tweet to see the details view you can see images from pic.twitter.com in full resolution and RIM maps for geolocated Tweets. Twitter has also made it easier to see how a single Tweet fits into a broader conversation from the details view with previous Tweets and replies. Is social media destroying good journalism? 17 July 2012, 11:45AM Tweet A feeling of apocalyptic gloom pervaded the small conference room in Dalston library, as the torrential July rain hammered on the window panes, and a small group of us huddled together to contemplate the end of journalism as we know it... BR Insight 5 Steps To Power Personal, Lucrative Customer Connections (Webcast) From email marketing to social media, apps and augmented reality, the op... Brand Management: Whatâ€?s the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... 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