Wednesday, 11 July 2012

Breaking news from Brand Republic - BMW, Nike, YouView, Martin Sorrell, The Rolling Stones

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Latest news
After £300m splurge, BMW admits it is 'unlikely' to sponsor Rio
After £300m splurge, BMW admits it is 'unlikely' to sponsor Rio
by Arif Durrani
11 July 2012, 08:30AM
BMW, the German automotive manufacturer and sponsor of London 2012, has admitted its first multi-million pound foray as a top tier sponsor of the Games is "unlikely" to be repeated in Brazil for the Rio 2016 Olympics.
Nike attempts to overturn Rooney tweet ban
Nike attempts to overturn Rooney tweet ban
by Daniel Farey-Jones
10 July 2012, 06:00PM
Nike is seeking an independent review of the Advertising Standards Authority's historic decision to ban tweets by its brand ambassadors Wayne Rooney and Jack Wilshere for breaching advertising rules.
YouView caught in trademark wrangle over brand
YouView caught in trademark wrangle over brand
by Maisie McCabe
11 July 2012, 08:00AM
YouView, the internet TV venture, is involved in a trademark wrangle after its application to register its brand was rejected in key categories such as broadcasting.
Sorrell to carry Olympic Flame
Sorrell to carry Olympic Flame
by Daniel Farey-Jones
10 July 2012, 12:35PM
WPP chief executive Sir Martin Sorrell has accepted an invitation from the International Olympic Committee to be a torchbearer for the Olympic Flame in the London Borough of Redbridge.
Win a copy of The Rolling Stones book celebrating 50 years
Win a copy of The Rolling Stones book celebrating 50 years
by Arif Durrani
10 July 2012, 11:20AM
The Rolling Stones are celebrating 50 years of playing rock and roll around the world in a new authorised book featuring pages of unseen material and up for grabs now for Brand Republic readers.
ASA hands out second ban for promotional tweets
ASA hands out second ban for promotional tweets
by Daniel Farey-Jones
11 July 2012, 12:01AM
Hairdresser Toni & Guy has become the second brand after Nike to be told by the advertising watchdog to remove celebrity tweets judged to be an unidentified marketing communication.
Very targets users with tailored VoD ads
Very targets users with tailored VoD ads
by Matthew Chapman
11 July 2012, 08:30AM
Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history.
Britvic admits Robinson's magicap fiasco could cost £25m
Britvic admits Robinson's magicap fiasco could cost £25m
by Loulla-Mae Eleftheriou-Smith
11 July 2012, 09:36AM
Britvic had admitted that its Robinson's Fruit Shoot "magicap" design debacle could impact its bottom line by up to £25m, millions more than previously disclosed, after admitting it had failed to "speedily" resolve the issue.
Opinion
Helen Edwards: the Olympic city's symbolic moments
Helen Edwards: the Olympic city's symbolic moments
by Helen Edwards
11 July 2012, 09:00AM
The visual shortcuts that have come to represent London in the eyes of the world say much about the capital as Olympics anticipation builds.
Think BR: How the Olympic sponsors are lining up
Think BR: How the Olympic sponsors are lining up
by Paul Porter
11 July 2012, 08:00AM
How are some of the most active sponsors leveraging their Olympic association, asks Paul Porter, executive planning director, Mars\Y&R.
Intelligence
Brand Health Check: Ladbrokes
Brand Health Check: Ladbrokes
by Kim Benjamin
11 July 2012, 08:30AM
The bookmaker is playing catch-up on the digital front as its rivals clean up.
The world of smart TV is upon us - it just needs a little fine tuning
The world of smart TV is upon us - it just needs a little fine tuning
by Steve Evans
10 July 2012, 08:00AM
Only half of connected TV owners bother to connect their TV to their internet, writes Steve Evans, research director, entertainment & technology, Harris Interactive.
Also in the news
Helen Edwards: the Olympic city's symbolic moments
by Helen Edwards, 11 July 2012, 09:00AM
Mars seeks roster in bid for more creative strategy
by Sara Luker, 11 July 2012, 08:15AM
M&S shakes up management team as sales fall
by Loulla-Mae Eleftheriou-Smith, 10 July 2012, 09:25AM
Latest Blog Entries
When brands get into trouble...
Chris Arnold, 11 July 2012
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Chris Barraclough, 10 July 2012
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Philanthropic sponsorship or a golden thank you?
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Hipsters and cat lovers deserve to die says shock US cancer ad campaign
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The Olympic city's symbolic moments
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