Latest news | | | | | | BMW, the German automotive manufacturer and sponsor of London 2012, has admitted its first multi-million pound foray as a top tier sponsor of the Games is "unlikely" to be repeated in Brazil for the Rio 2016 Olympics. | | | | | | | Nike is seeking an independent review of the Advertising Standards Authority's historic decision to ban tweets by its brand ambassadors Wayne Rooney and Jack Wilshere for breaching advertising rules. | | | | | | | YouView, the internet TV venture, is involved in a trademark wrangle after its application to register its brand was rejected in key categories such as broadcasting. | | | | | | | WPP chief executive Sir Martin Sorrell has accepted an invitation from the International Olympic Committee to be a torchbearer for the Olympic Flame in the London Borough of Redbridge. | | | | | | | The Rolling Stones are celebrating 50 years of playing rock and roll around the world in a new authorised book featuring pages of unseen material and up for grabs now for Brand Republic readers. | | | | | | | Hairdresser Toni & Guy has become the second brand after Nike to be told by the advertising watchdog to remove celebrity tweets judged to be an unidentified marketing communication. | | | | | | | Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history. | | | | | | | Britvic had admitted that its Robinson's Fruit Shoot "magicap" design debacle could impact its bottom line by up to £25m, millions more than previously disclosed, after admitting it had failed to "speedily" resolve the issue. | | | | Opinion | | | | | | The visual shortcuts that have come to represent London in the eyes of the world say much about the capital as Olympics anticipation builds. | | | | | | | How are some of the most active sponsors leveraging their Olympic association, asks Paul Porter, executive planning director, Mars\Y&R. | | | | Intelligence | | | | | | The bookmaker is playing catch-up on the digital front as its rivals clean up. | | | | | | | Only half of connected TV owners bother to connect their TV to their internet, writes Steve Evans, research director, entertainment & technology, Harris Interactive. | | | | | | Latest jobs | | | | | | | |
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