| Latest news | |  | | | | | GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1% after the economic outlook became more uncertain, and has raised its digital spend forecast. | | |  | | | | | Google has reported a double-digit rise in net income to $2.79bn (£1.8bn) in the second quarter of 2012 as the UK's contribution grew 20% year on year to $1.2bn. | | |  | | | | | O2 is opening up its location-based offers service Priority Moments to small businesses, to "take our relationship with customers deeper," according to Sally Cowdry, the brand's marketing chief. | | |  | | | | | An industrial correspondent has defended a powerful union for announcing plans to go on strike on the eve of the Olympics. | | |  | | | | | Riding the coat-tails of the summer boom in Carlie Rae Jepsen lip-sync videos, the 'Sesame Street' "share it maybe" ad starring Cookie Monster takes this week's second most-shared slot. | | |  | | | | | Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth. | | |  | | | | | Yahoo appoints Google veteran Marissa Mayer to the vacant role of chief executive while parting company with UK sales chief Steve Brown in this week's round-up of people moves across advertising, marketing and media. | | |  | | | | | Apple has been ordered by a High Court judge to run newspaper ads and a homepage notice stating that Samsung Electronics did not copy designs for the iPad. | | | | | Opinion | |  | | | | | A metric to demonstrate influence is critical as brands diverge across platforms, writes Abby Carvosso, managing director, Bauer Media lifestyle magazines. | | |  | | | | | Twitter is changing and offering marketers the tools they need to better target users, writes Philip Dyte, paid social media planner, iProspect. | | | | | Intelligence | |  | | | | | The instinct of troubled brands such as Barclays might be to keep a low profile, but eventually marketers need to enter the fray. | | |  | | | | | Do recent findings suggest shops not doing enough or marketers under pressure, John Tylee asks. | | | | | | | Latest jobs | | | | | |  | | |
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