Latest news | | | | | | Paddy Power has started legal proceedings against Locog after the organiser of the London Olympics told JCDecaux to take down billboards promoting the bookmaker's sponsorship of an athletics event in London, France. | | | | | | | Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn (£1.7bn) global creative business held by a number of rival networks. | | | | | | | Google and the European Commission are close to reaching an agreement to settle an anti-trust case, which would lead to the internet giant avoiding a lengthy legal battle and paying a potentially hefty fine. | | | | | | | Domino's has become the latest brand to shift spend out of linear television and plans to allocate more funds from its £10m marketing budget to lower-cost digital activity. | | | | | | | KGB Deals, the daily deals website, has been rapped by the ASA over two ads, taking the total number of cases upheld against it to 18 this year. | | | | | | | The boss of Oddbins has attacked the "asinine rules" on mentioning the Olympics in marketing and has introduced a 30% discount for customers who wear or display a total of eight items from non-sponsor brands, including Nike and Pepsi. | | | | | | | Allianz, the German insurance company, is looking to significantly expand its brand presence in the UK with a new deal to become main sponsor of rugby union club Saracens. | | | | Opinion | | | | | | What are the best ways to breathe life into your customer relationship management strategy, asks Pamela Bath, founder and CEO, Blueberry Wave. | | | | | | | Changes in the way we watch and experience sport on TV will make this a very different Olympic Games, writes John McDonald, planning director, Red Bee Media. | | | | Intelligence | | | | | | In the second of a four part series investigating how the nation is engaging with the Olympics, Will Youngman of GfK's Digital Market Intelligence team looks at whether sponsors have successfully communicated their link with London 2012. | | | | | | | Half of young adults aged 15-24 are in favour of a permanent relaxation of the Sunday trading laws, writes Sasha Birkin, associate director, Ipsos Marketing. | | | | | | Latest jobs | | | | Marketing Manager | Recruiter Veritas Partnership Ltd | Salary to £55000 plus excellent benefits | Location to £55000 plus excellent benefits | | | | | |
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