Wednesday, 25 July 2012

Breaking news from Brand Republic - Paddy Power, J&J, Google, Domino's, KGB

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Latest news
Paddy Power seeks court order over banned London athletics ads
Paddy Power seeks court order over banned London athletics ads
by Maisie McCabe
25 July 2012, 09:25AM
Paddy Power has started legal proceedings against Locog after the organiser of the London Olympics told JCDecaux to take down billboards promoting the bookmaker's sponsorship of an athletics event in London, France.
J&J calls £1.7bn global creative review
J&J calls £1.7bn global creative review
by Daniel Farey-Jones
25 July 2012, 09:36AM
Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn (£1.7bn) global creative business held by a number of rival networks.
Google EU anti-trust case nears settlement
Google EU anti-trust case nears settlement
by Sarah Shearman
25 July 2012, 09:20AM
Google and the European Commission are close to reaching an agreement to settle an anti-trust case, which would lead to the internet giant avoiding a lengthy legal battle and paying a potentially hefty fine.
Domino's revises £10m budget to focus on digital
Domino's revises £10m budget to focus on digital
by John Reynolds
25 July 2012, 08:33AM
Domino's has become the latest brand to shift spend out of linear television and plans to allocate more funds from its £10m marketing budget to lower-cost digital activity.
KGB rapped again by ASA over misleading daily deal ads
KGB rapped again by ASA over misleading daily deal ads
by Sarah Shearman
25 July 2012, 12:01AM
KGB Deals, the daily deals website, has been rapped by the ASA over two ads, taking the total number of cases upheld against it to 18 this year.
Oddbins' anti-Locog stunt offers discount for wearing Nike trainers
Oddbins' anti-Locog stunt offers discount for wearing Nike trainers
by Daniel Farey-Jones
24 July 2012, 04:09PM
The boss of Oddbins has attacked the "asinine rules" on mentioning the Olympics in marketing and has introduced a 30% discount for customers who wear or display a total of eight items from non-sponsor brands, including Nike and Pepsi.
Allianz strikes Saracens sponsorship deal to push UK awareness
Allianz strikes Saracens sponsorship deal to push UK awareness
by John Reynolds
24 July 2012, 02:00PM
Allianz, the German insurance company, is looking to significantly expand its brand presence in the UK with a new deal to become main sponsor of rugby union club Saracens.
Opinion
Think BR: How to revamp your CRM strategy for optimum results
Think BR: How to revamp your CRM strategy for optimum results
by Pamela Bath
25 July 2012, 08:00AM
What are the best ways to breathe life into your customer relationship management strategy, asks Pamela Bath, founder and CEO, Blueberry Wave.
Think BR: Will London 2012 herald the next great innovation in sports coverage?
Think BR: Will London 2012 herald the next great innovation in sports coverage?
by John McDonald
24 July 2012, 08:30AM
Changes in the way we watch and experience sport on TV will make this a very different Olympic Games, writes John McDonald, planning director, Red Bee Media.
Intelligence
Olympic sponsors roll into town
Olympic sponsors roll into town
by Will Youngman
25 July 2012, 08:00AM
In the second of a four part series investigating how the nation is engaging with the Olympics, Will Youngman of GfK's Digital Market Intelligence team looks at whether sponsors have successfully communicated their link with London 2012.
Tomorrow's shoppers show greater appetite for longer Sunday Trading
Tomorrow's shoppers show greater appetite for longer Sunday Trading
by Sasha Birkin
25 July 2012, 08:00AM
Half of young adults aged 15-24 are in favour of a permanent relaxation of the Sunday trading laws, writes Sasha Birkin, associate director, Ipsos Marketing.
Also in the news
O2 ends 10-year Arsenal sponsorship
by Sarah Shearman, 24 July 2012, 08:30AM
Everything Everywhere readies consumer brand launch
by Sarah Shearman, 24 July 2012, 08:30AM
Amazon to open digital innovation hub in East London
by Sarah Shearman, 23 July 2012, 11:17AM
VIDEO: Public reaction to brands around the Olympic torch relay
by Sarah Johnson, 24 July 2012, 09:00AM
The top 10 Olympic ads
by Sara Kimberley, 24 July 2012, 10:09AM
Huawei inks Eurosport deal as part of consumer push
by Sarah Shearman, 24 July 2012, 03:06PM
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