Tuesday, 3 July 2012

Digital AM - O2, Google, Deezer, local DAB, McDonald's

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Digital AM
Latest news
O2 partners with Nike to unveil Priority Sports loyalty drive
O2 partners with Nike to unveil Priority Sports loyalty drive
by Sarah Shearman
03 July 2012, 08:30AM
O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.
Google moves to address European anti-trust concerns
Google moves to address European anti-trust concerns
by Sarah Shearman
03 July 2012, 10:08AM
Google has moved to settle an the anti-trust case brought by the European Commission, which could see it change the way it ranks other businesses in its search rankings.
Online music service Deezer in hunt for global agency
Online music service Deezer in hunt for global agency
by Sara Luker
03 July 2012, 10:09AM
Online music service Deezer is on the hunt for a global agency as it looks to take on leading rival Spotify.
Radio industry and Government commit to spending £21m on local DAB
Radio industry and Government commit to spending £21m on local DAB
by Maisie McCabe
02 July 2012, 04:21PM
Commercial radio groups, including Bauer Media, UTV Media and Global Radio, along with the BBC and the Government, have committed to invest at least £21m in local DAB infrastructure, with a decision on final digital switchover date promised in 2013.
McDonald's to hire first UK head of digital
McDonald's to hire first UK head of digital
by John Reynolds
03 July 2012, 08:30AM
McDonald's is looking to hire its first UK head of digital in an attempt to improve its in-restaurant experience.
Dixons dumps Star Wars for animated campaign
Dixons dumps Star Wars for animated campaign
by Matthew Chapman
03 July 2012, 08:52AM
Dixons Retail is dumping its Star Wars-themed creative for an animated, seven-figure campaign, which highlights the expertise of its staff at Currys and PC World.
GoCompare attempts to kill off brand character in latest TV ad
GoCompare attempts to kill off brand character in latest TV ad
by Sarah Shearman
02 July 2012, 11:53AM
GoCompare, the price comparison site, is launching a new brand campaign, which sees someone attempt to blow up the long-standing brand character Gio Compario in an act of revenge for his opera singing.
Also in the news
GroupM predicts 3.4% UK ad growth in 2012
by Maisie McCabe, 03 July 2012, 10:12AM
The winner takes it all: charting the winners and losers in a digital world
by Scott Galloway, 03 July 2012, 08:00AM
Adidas athletes #takethestage in its biggest-ever marketing push
by Loulla-Mae Eleftheriou-Smith, 02 July 2012, 11:38AM
Ella's Kitchen launches Facebook app for finger-food discounts
by Sarah Shearman, 02 July 2012, 11:22AM
From the blogs
"he's been hit by a sniper "
MARTIN BOWLEY
03 July 2012, 8:40AM
Your very own 'Mission Impossible'
Greg Taylor
03 July 2012, 8:36AM
Twitter reveals details of government requests for user information
@gordonmacmillan
03 July 2012, 8:31AM
Scandinavian drama kills the competition through WOM
Chris J Reed
03 July 2012, 8:07AM
THE FUNDAMENTAL LAW OF SELLING
Dave Trott
03 July 2012, 7:54AM
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