| Latest news | |  | | | | | Nivea-owner Beiersdorf has appointed its first marketing director across Northern Europe amid a root-and-branch overhaul of its regional structure, as it looks to develop centralised marketing messages across Europe. | | |  | | | | | Embattled Barclays Bank is set to sign a bumper deal to retain its title sponsorship of the football Premier League. | | |  | | | | | Immediate Media, publisher of Radio Times and Olive, has launched a new monthly magazine aimed at seven- to 12-year-old girls called Girl Talk Art, as an expansion of its children's portfolio. | | |  | | | | | A quarter of consumers believe that Olympic sponsor McDonald's is a poor fit with the Games, raising questions about the long-term sustainability of sports sponsorship by high-calorie food and drink brands. | | |  | | | | | Volvo is looking to develop the identities of its individual models, in an effort to carve out a more differentiated positioning in the luxury sector. | | |  | | | | | Commercial radio groups, including Bauer Media, UTV Media and Global Radio, along with the BBC and the Government, have committed to invest at least £21m in local DAB infrastructure, with a decision on final digital switchover date promised in 2013. | | |  | | | | | Supergroup is aiming to boost its ecommerce proposition for fashion brand Superdry, to help it drive sales following a 'challenging' year. | | |  | | | | | McDonald's is looking to hire its first UK head of digital in an attempt to improve its in-restaurant experience. | | | | | Opinion | |  | | | | | Champagne and strawberries, anyone? Well, there won't be any for NatWest parent RBS this year. Following its disastrous systems meltdown, the financial institution cancelled its lavish Wimbledon hospitality plans. | | |  | | | | | Brands want to take greater ownership of the customer relationship and are taking a more direct route, principally by communicating and trading with them online, explains Michael Ross, Director of eCommera. | | | | | Intelligence | |  | | | | | Brands using social networks need to do more than just focus on gaining fans and followers, writes Scott Galloway, clinical professor of marketing at NYU Stern School of Business, and founder of L2. | | |  | | | | | In the first of a series of articles about how Britons are engaging with the London 2012 Games, Will Youngman of GfK NOP's Digital Market Intelligence team discusses the initial findings from its Olympics research. | | | | | | | Latest jobs | | | CRM Manager | | Recruiter GoodEgg Digital | | Salary Excellent neogtiable salary plus benefits | | Location Central London | | | | | Digital Designer | | Recruiter Propel | | Salary £30000 - £35000 per annum + £30,000 - £35,000 | | Location London | | |  | | |
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