Tuesday, 3 July 2012

Marketing Daily - Embattled Barclays set to renew Premier League sponsorship as CEO Bob Diamond resigns; plus McDonald's, O2, Nike, and Nivea

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Barclays set to sign bumper Premier League deal
John Reynolds,
03 July 2012
 

Embattled Barclays Bank is set to sign a bumper deal to retain...

Barclays: set to retain title sponsorship of the Premier League
 
 
British banking: face it, your brand is broken
Noelle McElhatton,
03 July 2012
 

Champagne and strawberries, anyone? Well, there won't be any for NatWest parent...

British banking: face it, your brand is broken
 
 
McDonald's a 'poor fit' for Olympics, claims survey
Nicola Clark,
03 July 2012
 

A quarter of consumers believe that Olympic sponsor McDonald's is a poor...

McDonald's: a quarter of respondents thought it was a
 
 
McDonald's to hire first UK head of digital
John Reynolds,
03 July 2012
 

McDonald's is looking to hire its first UK head of digital in...

McDonald's: hiring first UK head of digital
 
 
Nivea-owner centralises European marketing teams
Loulla-Mae Eleftheriou-Smith,
03 July 2012
 

Nivea-owner Beiersdorf has appointed its first marketing director across Northern Europe amid...

Nivea: 'only airing outstanding marketing' from now on
 
 
O2 partners with Nike to unveil Priority Sports loyalty drive
Sarah Shearman,
03 July 2012
 

O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to...

O2: launching Priority Sports with Nike
 
 
Superdry targets ecommerce boost
Sarah Shearman,
03 July 2012
 

Supergroup is aiming to boost its ecommerce proposition for fashion brand Superdry,...

Superdry: a
 
 
Volvo to focus on building model brands
Alex Brownsell,
03 July 2012
 

Volvo is looking to develop the identities of its individual models, in...

Volvo: launching ad for V40 model this month
 
 
 
Also in the News
 
Britvic issues press ads to recall Robinsons Fruit Shoot in safety issue
Loulla-Mae Eleftheriou-Smith,
03 July 2012
 
Dixons dumps Star Wars for animated campaign
Matthew Chapman,
03 July 2012
 
Google moves to address European anti-trust concerns
Sarah Shearman,
03 July 2012
 
 
 
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Since ideas are the currency of our industry, there is great interest in how we can encourage their generation, especially...

 
 
 
 
 
 
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