Friday, 6 July 2012

Campaign Daily Fix - BBH, Asia's Top Brands, Campaign Viral Chart, Tiger Airlines, Heineken, Durex

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Latest News
BBH launches powerful digital campaign for Refuge with Lauren Luke
by Loulla-Mae Eleftheriou-Smith,
06 July 2012, 12:56PM
BBH launches powerful digital campaign for Refuge with Lauren Luke
Bartle Bogle Hegarty (BBH) has released a powerful digital campaign for Refuge featuring make-up artist Lauren Luke, which urges people to speak up about domestic violence.
Campaign Viral Chart: Topless Abercrombie retains the crowd but Google joins leaders
by Ben Hall,
06 July 2012, 08:30AM
Campaign Viral Chart: Topless Abercrombie retains the crowd but Google joins leaders
The bare-chested models of Abercrombie & Fitch have once again taken first place, with 147,000 shares this week, while two ads from Google - including one for its new Nexus 7 tablet - have crept into the bottom half of the chart.
Among China consumers, Apple and Samsung vie for number one
by Jenny Chan,
06 July 2012, 12:25PM
Among China consumers, Apple and Samsung vie for number one
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the r...
Tim Berners-Lee and Duke of York star in kids' coding viral
by Matthew Chapman,
06 July 2012, 11:52AM
Tim Berners-Lee and Duke of York star in kids' coding viral
World wide web founder Sir Tim Berners-Lee, YouTube founder Chad Hurley and The Duke of York are starring in an online video spoof designed to get kids coding.
Tiger Airlines 'good to go' by McCann Erickson Melbourne
06 July 2012, 11:34AM
Tiger Airlines 'good to go' by McCann Erickson Melbourne
McCann Erickson Melbourne has created a new campaign for Asia regional airline Tiger Airlines.
Heineken 'the switch' by TBWA\NEBOKO
06 July 2012, 11:02AM
Heineken 'the switch' by TBWA\NEBOKO
Heineken has launched a new spot in its global "open your world" campaign.
RB launches first sexual health website for Durex
by Sarah Shearman,
06 July 2012, 10:33AM
RB launches first sexual health website for Durex
Reckitt Benckiser (RB) is preparing to launch its first sexual health website for Durex, as part of its new global digital strategy for the condom and sex toys brand.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Strongbow 'earn it' by St Luke's
04 July 2012, 04:06PM
Strongbow 'earn it' by St Luke's
Strongbow has launched a new national outdoor advertising campaign on 48-sheet posters and Underground cross-track 48-sheets in London.
Suzuki 'never-ending test drive' by The Red Brick Road
04 July 2012, 04:16PM
Suzuki 'never-ending test drive' by The Red Brick Road
The Red Brick Road has launched its first campaign for Suzuki since being awarded the business after a pitch in February.
Halfords 'tour de Francis' by DLKW Lowe
03 July 2012, 04:43PM
Halfords 'tour de Francis' by DLKW Lowe
As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW Lowe and featuring the amateur cyclist Dan Francis.
Gocompare.com 'bazooka Sue' by Dare
03 July 2012, 04:32PM
Gocompare.com 'bazooka Sue' by Dare
Gocompare.com's latest TV ad features Sue Barker trying to blow up the brand character Gio Compario.
BT 'hola' by AMV BBDO
03 July 2012, 04:11PM
BT 'hola' by AMV BBDO
Abbott Mead Vickers BBDO has created a new spot in its BT 'flatmates' campaign.
Grolsch 'big bold Grolsch' by BMB
03 July 2012, 10:44AM
Grolsch 'big bold Grolsch' by BMB
Beattie McGuinness Bungay has created a campaign for Grolsch comprising TV spots, Sky Movies sponsorship idents and digital activity to relaunch the brand as a premium world beer.
Also in the News
YouView to bolster brand campaign with digital push
by Matthew Chapman, 06 July 2012, 08:57AM
Facebook's App Store reaches UK
by Sarah Shearman, 06 July 2012, 11:49AM
Noel Gallagher and Manchester City's Kompany unveil new Umbro kits
by Arif Durrani, 06 July 2012, 09:50AM
Latest Blog Entries
Brought down?
Tara Beard-Knowland, 05 July 2012, 9:07AM
There's no such thing as a victimless crime
Phil Georgiadis, 03 July 2012, 4:07PM
"he's been hit by a sniper "
MARTIN BOWLEY, 03 July 2012, 8:07AM
THE FUNDAMENTAL LAW OF SELLING
Dave Trott, 03 July 2012, 7:07AM
Can the Media Lions ever roar?
Phil Georgiadis, 29 June 2012, 9:06AM
It Wasn't Your Idea
Chris Ingram, 28 June 2012, 3:06PM
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