Wednesday, 4 July 2012

Digital AM - YouView, BA, Facebook, Brightsolid, Wonga,

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Latest news
YouView confirms July launch
YouView confirms July launch
by Maisie McCabe
04 July 2012, 11:51AM
YouView, the internet-connected TV joint venture, has confirmed it will finally be in shops by the end of July, with set-top boxes priced at £299.
BA Olympic campaign hit 'Super Bowl' moment, says digital boss
BA Olympic campaign hit 'Super Bowl' moment, says digital boss
by Loulla-Mae Eleftheriou-Smith
04 July 2012, 10:29AM
Richard Bowden, head of digital and marketing innovation at BA, talks to Marketing about the airline's "Super Bowl" moment with its Olympic-inspired #homeadvantage campaign.
Facebook's Shields recalls Baird and says be 'big, bold and meaningful'
Facebook's Shields recalls Baird and says be 'big, bold and meaningful'
by Arif Durrani and Gemma Charles
04 July 2012, 08:00AM
Marketers were asked to remember the lessons of the past and get involved in creating "big, bold and meaningful ideas that the world will want to share", by Facebook's European leader Joanna Shields, yesterday (3 July).
Friends Reunited owner Brightsolid seeks global agency
Friends Reunited owner Brightsolid seeks global agency
by Hannah Crown
04 July 2012, 08:29AM
The company that relaunched Friends Reunited earlier this year has initiated a pitch for a global brief across its portfolio of online businesses.
Wonga.com escapes ad ban despite slew of complaints
Wonga.com escapes ad ban despite slew of complaints
by Loulla-Mae Eleftheriou-Smith
04 July 2012, 09:25AM
Wonga.com, the online short-term loan company, has escaped an ad ban by the Advertising Standards Authority (ASA), despite more than 80 complaints against its advertising.
Celine Saturnino lands head of digital media role at Total Media
Celine Saturnino lands head of digital media role at Total Media
by Nick Batten
04 July 2012, 09:45AM
Total Media has appointed former MPG executive Celine Saturnino to the post of head of digital, a role in which she will spearhead its digital departments and service offerings.
Channel 5 starts talks with advertisers about YouView ads
Channel 5 starts talks with advertisers about YouView ads
by Maisie McCabe
03 July 2012, 04:05PM
Channel 5 has begun talking to media agencies about advertising on YouView, the long-delayed internet-connected TV platform that will be supported by a heavyweight marketing campaign in the autumn.
Rightmove trials social influencer campaign
Rightmove trials social influencer campaign
by Sarah Shearman
04 July 2012, 09:07AM
Rightmove, the online property site, is launching its first social influencer campaign to promote the launch of its new book.
Also in the news
O2 partners with Nike to unveil Priority Sports loyalty drive
by Sarah Shearman, 03 July 2012, 08:30AM
Fathers4Justice's anti-Mumsnet ad banned
by John Reynolds, 04 July 2012, 08:00AM
Google moves to address European anti-trust concerns
by Sarah Shearman, 03 July 2012, 10:08AM
Online music service Deezer in hunt for global agency
by Sara Luker, 03 July 2012, 10:09AM
From the blogs
Glenn Mulcaire loses legal battle as three more are arrested
@gordonmacmillan
04 July 2012, 11:00AM
Why service centre culture should be incorporated into social media
Peter Wilkinson
04 July 2012, 10:33AM
How will the Boris and Barclays' Bikes story evolve?
Unofficial Partner
04 July 2012, 9:37AM
The next golden age of magazines
Josh Tyrangiel and Romesh Ratnesar
04 July 2012, 9:21AM
Smartphones from 1984
Greg Taylor
04 July 2012, 8:37AM
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