Thursday, 5 July 2012

Data & Direct Bulletin from Brand Republic - BMW, DMA, Samba, Telemarketers

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Latest news
BMW fires starting gun on Mini DM review
BMW fires starting gun on Mini DM review
by Sara Kimberley
05 July 2012, 08:00AM
Mini, the BMW-owned car brand, is reviewing its direct marketing account.
DMA exerts pressure on ICO to make example of wayward telemarketers
DMA exerts pressure on ICO to make example of wayward telemarketers
by Matthew Chapman
03 July 2012, 11:17AM
The Direct Marketing Association (DMA) is demanding that the Information Commissioner's Officer (ICO) makes an example of telemarketers that have broken regulations, in the wake of the recent 'Panorama' investigation.
Samba ad-funded broadband service launches
Samba ad-funded broadband service launches
by Sarah Shearman
05 July 2012, 09:36AM
An ad-funded internet service, which offers free broadband for laptops, netbooks and iPads, to customers if they watch a certain number of ads, has launched in the UK.
Telemarketers accused of flouting cold-call regulations
Telemarketers accused of flouting cold-call regulations
by Matthew Chapman
02 July 2012, 12:38PM
The government-regulated service intended to allow people to block cold callers is being ignored by "cowboy" telemarketing companies, according to a BBC 'Panorama' investigation.
Experian hands £7m media account to PHD
Experian hands £7m media account to PHD
by Katherine Levy
05 July 2012, 10:20AM
PHD has landed the consolidated £7 million media planning and buying account for Experian.
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