| Latest news | |  | | | | | Marketers were asked to remember the lessons of the past and get involved in creating "big, bold and meaningful ideas that the world will want to share", by Facebook's European leader Joanna Shields, yesterday (3 July). | | |  | | | | | A TV ad for Kelloggs has been banned over a dispute about a calorie claim in the ad for its Special K brand | | |  | | | | | A Fathers4Justice press ad that features a picture of a toddler with derogatory remarks written on his body and which calls on advertisers to suspend advertising on the Mumsnet website, has been banned by the advertising watchdog. | | |  | | | | | Wonga.com, the online short-term loan company, has escaped an ad ban by the Advertising Standards Authority (ASA), despite more than 80 complaints against its advertising. | | |  | | | | | Channel 5 has begun talking to media agencies about advertising on YouView, the long-delayed internet-connected TV platform that will be supported by a heavyweight marketing campaign in the autumn. | | |  | | | | | MediaCom is launching an apprentice scheme that breaks away from the normal graduate training on offer by selecting candidates without degrees to work at the agency while studying for an NVQ in marketing and communications. | | |  | | | | | Total Media has appointed former MPG executive Celine Saturnino to the post of head of digital, a role in which she will spearhead its digital departments and service offerings. | | |  | | | | | Elton John and 'Torchwood' star John Barrowman have thrown their weight behind the Kaleidoscope Trust's gay rights digital campaign, which launches toady (4 July) and calls for an end to laws that criminalise homosexuality. | | |  | | | | | Rightmove, the online property site, is launching its first social influencer campaign to promote the launch of its new book. | | | | | Opinion | |  | | | | | For promotional marketers who get it right, gamification could offer great rewards, writes Matt Butcher, director, PIMS-SCA. | | |  | | | | | Two new competitors are set to battle for a share of the pay-TV market. Rhys McLachlan, business development director at Videology, says Google represents a real threat to YouView's viability. | | | | | Intelligence | |  | | | | | Steep price rises have hit sales volumes in a number of categories and, with shoppers in control, brands and retailers must look closely at their pricing and promotions strategy, writes Tim Eales, strategic insight director, SymphonyIRI. | | |  | | | | | Brands using social networks need to do more than just focus on gaining fans and followers, writes Scott Galloway, clinical professor of marketing at NYU Stern School of Business, and founder of L2. | | | | | | | Latest jobs | | | CRM Manager | | Recruiter GoodEgg Digital | | Salary Excellent neogtiable salary plus benefits | | Location Central London | | | | |  | | |
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