|  | | | Latest News | | | | |  | | Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland. | | | | | |  | | Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology. | | | | | |  | | Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects. | | | | | |  | | What do you do when you're a creative agency and you want to raise money for Macmillan Cancer Support? You throw your doors open to an art exhibition with some of London's top illustrators and designers of course. | | | | | |  | | Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob Reng, as technology director. | | | | | |  | | Charity One Life is launching a campaign to support its Guinness World Record attempt for the longest DJ Relay. | | | | Latest Work | | | | |  | | Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf. | | | | | |  | | DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter. | | | | | |  | | DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar. | | | | | |  | | Leo Burnett has created two cinema and online films to promote the release of a new documentary, Cocaine Unwrapped. | | | | | |  | | Abbott Mead Vickers BBDO has launched its first major work for BlackBerry since picking up the business last year. | | | | | Latest Blog Entries | | | Google's mobile minefield | | Christian Schmalzl, 15 May 2012, 1:05PM | | | COME OFF BROADCAST, GO ON RECEIVE | | Dave Trott, 15 May 2012, 8:05AM | | | Channel 4รข€²s corporate fat cats must be grateful they're not running a PLC | | Jeremy Lee, 14 May 2012, 3:05PM | | | THIS IS ANALOGUE LONDON. CALLING AT ALL STATIONS TO NOTTING HILL. | | Mark Eaves, 14 May 2012, 11:05AM | | | Was it better back then ? | | Steve Henry, 13 May 2012, 6:05PM | | | Will i am - Well he is ....... | | MARTIN BOWLEY, 12 May 2012, 7:05AM | |  | | | | | |
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