Marketing Daily - John Lewis to expand 'Never Knowingly Undersold' campaign; plus Samsung, Facebook, Sheraton Hotels, and HP

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   Media 360: John Lewis to expand 'Never Knowingly Undersold' campaign to radio Maisie McCabe, 18 May 2012   John Lewis's brand is on a strong trajectory as a result of...     Samsung launches social media hub for Olympics activity Sarah Shearman, 18 May 2012   Samsung has rolled out an Olympics Facebook app to allow users to...     Facebook valued at $104bn Sarah Shearman, 18 May 2012   Facebook has priced its shares at $38 (£24) as it begins its...     Mobile to be 'biggest branding product on the planet', says IAB chairman Sarah Shearman, 18 May 2012   Mobile is set to be the "biggest branding product on the planet",...     Sheraton Hotels brand chief discusses serving the 'social traveller' Loulla-Mae Eleftheriou-Smith, 18 May 2012   Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to...     John Lewis partners Kuoni for first 'shop within a shop' Matthew Chapman, 18 May 2012   John Lewis is opening its first "shop within a shop" after partnering...     Power 100: The UK's top marketers Nicola Clark, 15 May 2012   Marketing unveils the definitive guide to the UK's most powerful marketers.     What happens when you are too busy to go to the toilet Nicola Clark, 16 May 2012   'No-collar workers' frustrated at the lack of flexibility in the workplace can...     HP prepares to cut up to 30,000 jobs Matthew Chapman, 18 May 2012   Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10%...     Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012 These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.   Also in the News   Brand barometer: Car insurers, which one is most prominent online? Gemma Charles, 18 May 2012   Brand barometer: Network Rail viral campaign reviewed 18 May 2012       Blogs     Helen Edwards: Get personal with your brand Helen Edwards   One of the most profound differences between the act of consuming a brand and the task of marketing it is...     Products, products everywhere and never time to think Jonathan Weeks   When predictions were made about the "modern technological age" in which we now live,...     Power 100 in the digital age Nicola Clark   Power remains the most elusive of traits; but this year's Power 100 is based...     Brain surgery on Twitter? It’s hardly rocket science. Mark Tomkins, TDA   Where's your head at? Over 14million people's smart phone screens if you're a 21 year...     If it’s OK by Gary Neville, it’s OK by me John Reynolds   So the Football League is in talks with Capital One about the US financial giant...             Whitepapers     Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)   The online world is moving and innovating constantly but it’s not ...     Adobe Report: Going Global In A Social World (Whitepaper)   Social networking is indisputably a global phenomenon. A recent Forreste...     Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)   Do you truly understand the unique interests of your customers? Performa...     Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Whitepaper)   Producing compelling video content is key - but how do you make yours st...     Social Media Mastery: Making Technology Work for You (Webcast)   Sometimes you may feel bombarded by all the demands that email, social n...         Product Executive, Trader Media Group £32,000, Wimbledon (South London) Product Manager, Trader Media Group £32k, Wimbledon Web Analytics Executive, Tesco - Clubcard £Competitive + Benefits, Three Bridges, Crawley Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire Affiliate Manager, Propel £28000 - £35000 per annum + £28k - £35, London Senior Account Manager, Direct Experience £25000 - £30000 per annum + car allowance, Cirencester Senior Marketing Administrator, Barclay Meade £25000 per annum, Bracknell Account Director - Top Integrated Agency - SW London/Surrey - £38-48k, WE ARE THOMAS £38000 -48000, SW London/Surrey Account Director - Data, Direct Experience £40000 per annum, Gloucestershire     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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