Wednesday 30 May 2012

Breaking news from Brand Republic - Phones4U, BlackBerry, Frubes, Twitter, SuperCasino

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Latest news
Phones4U horror spot tops 2011's most complained about ads
Phones4U horror spot tops 2011's most complained about ads
by Arif Durrani and Ben Hall
30 May 2012, 12:01AM
Adam & Eve's Phones4U's horror-themed ad has been named the Advertising Standards Authority's most complained about ad of 2011 but escaped censorship by the watchdog.
BlackBerry maker confirms 'significant' job cuts amid strategic review
BlackBerry maker confirms 'significant' job cuts amid strategic review
by Matthew Chapman
30 May 2012, 09:38AM
BlackBerry owner Research in Motion (RIM) has confirmed it will make "significant" job cuts as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie-ups with other businesses.
'Suck our guts out' Frubes ad escapes ASA ban
'Suck our guts out' Frubes ad escapes ASA ban
by John Reynolds
30 May 2012, 12:01AM
A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off" and "Suck our guts out" has escaped a ban, despite complaints that the language was inappropriate for children.
Twitter in agency hunt to boost consumer appeal
Twitter in agency hunt to boost consumer appeal
by Sara Luker
29 May 2012, 06:14PM
Twitter has fired the starting gun on a major pitch process as it attempts to become a more mainstream consumer brand. The social network is looking for its first UK PR agency to position it as a people-focused brand and challenge Facebook.
Watchdog busts SuperCasino ad for glamorising gambling
Watchdog busts SuperCasino ad for glamorising gambling
by Loulla-Mae Eleftheriou-Smith
30 May 2012, 12:01AM
SuperCasino, the online betting service, has been forced by the Advertising Standards Authority to pull a TV ad judged to have glamorised gambling, which the brand claims is 'unjustified'.
Hearst Magazines offloads Coast and Psychologies
Hearst Magazines offloads Coast and Psychologies
by Daniel Farey-Jones
29 May 2012, 03:54PM
Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010.
David Beckham scores Elle's first solo male cover
David Beckham scores Elle's first solo male cover
by Arif Durrani
30 May 2012, 08:30AM
Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model.
Richmond brand to air nude farmer ad
Richmond brand to air nude farmer ad
by John Reynolds
29 May 2012, 03:44PM
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand's natural ingredients.
Opinion
Think BR: Connected TV uncovered
Think BR: Connected TV uncovered
by Toby Gunton
30 May 2012, 08:00AM
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton, chief digital officer, WCRS.
Think BR: Inadvertent advertorial?
Think BR: Inadvertent advertorial?
by Helen Bowyer
30 May 2012, 08:00AM
Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior associate, Lewis Silkin LLP.
Intelligence
Consuming the digital Olympics
Consuming the digital Olympics
by Stuart Knapman
29 May 2012, 08:00AM
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
Consumers and their mobile devices
Consumers and their mobile devices
by John Stoneman and Denise Turner
28 May 2012, 08:00AM
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
Also in the news
Innocent tops the Social Brands 100
by Gordon MacMillan, 29 May 2012, 08:30AM
Kellogg boss departs as food giant kicks off global rebrand
by Sarah Shearman, 29 May 2012, 08:30AM
'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
by Sarah Shearman, 28 May 2012, 05:50PM
Burberry boosts digital approach with interactive campaign
by Nicola Clark, 29 May 2012, 12:01AM
LG Mobile launches One Direction competition on Twitter
by Matthew Chapman, 29 May 2012, 09:30AM
Facebook and Twitter target UK SMEs with adspend giveaways
by Sarah Shearman, 29 May 2012, 11:44AM
Latest Blog Entries
Love a grad this summer
Heather Westgate, TDA, 30 May 2012
Has Lady Ga Ga shown up the real Indonesian brand values?
Chris J Reed, 30 May 2012
Getting ahead of yourself
Ivan Clark, 29 May 2012
A&E; No Accident or Emergency
ianmillner, 29 May 2012
Pitching Legends - Claire Beale interviews Robin Wight at the IPA
Daren Kay, 29 May 2012
Escargots to go?
Greg Taylor, 29 May 2012
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