| Latest news | |  | | | | | The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan. | | |  | | | | | Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop 'brand love' as it aims to foster 'eye-to-eye connections' with its audience. | | |  | | | | | Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards. | | |  | | | | | Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table. | | |  | | | | | Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100m sprint. | | |  | | | | | Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six months to March 2012, but said digital revenues have surged by 37%. | | |  | | | | | Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years. | | |  | | | | | Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team and being followed by PHD's chief executive Daren Rubins and MediaVest's managing director Steve Parker. | | |  | | | | | It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far. | | |  | | | | | The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses. | | |  | | | | | Immediate Media is to publish a special scratch-and-sniff edition of its monthly title Gardeners World on Friday (25 May). | | | | | Opinion | |  | | | | | The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs. | | |  | | | | | Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam. | | | | | Intelligence | |  | | | | | Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon. | | |  | | | | | As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest. | | | | | | | Latest jobs | | | Marketing Director - Walkers | | Recruiter PepsiCo UK & Ireland | | Salary Competitive Salary + Attractive Benefits | | Location Theale (near Reading) RG7 4SA | | | | | Senior Planner | | Recruiter The Walker Agency | | Salary £40,000-£50,000 | | Location Bournemouth | | |  | | |
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