Friday 11 May 2012

Campaign Daily Fix - Marketing spend up, Carlsberg ad, Campaign Viral Chart, 56 Dean Street and Stephen Fry crowdsource ad, EDF, Vizeum, Smooth Radio

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Latest News
Marketing spend to increase in 2012, indicates survey
by Matthew Chapman,
11 May 2012, 09:26AM
Marketing spend to increase in 2012, indicates survey
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Carlsberg launches star-studded football-focused ad
by Sara Kimberley,
11 May 2012, 12:48PM
Carlsberg launches star-studded football-focused ad
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship.
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
by Ben Hall,
11 May 2012, 12:10PM
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
HIV clinic and Stephen Fry crowdsource video campaign
by Sara Kimberley,
11 May 2012, 11:46AM
HIV clinic and Stephen Fry crowdsource video campaign
HIV and sexual health clinic, 56 Dean Street, and actor Stephen Fry are crowdsourcing an ad campaign to raise awareness of the life-threatening disease.
EDF unveils zoetrope campaign for Thank Yous push
by Matthew Chapman,
11 May 2012, 08:00AM
EDF unveils zoetrope campaign for Thank Yous push
EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).
Vizeum expands Australia presence with Melbourne office
by Campaign Asia,
11 May 2012, 11:59AM
Vizeum expands Australia presence with Melbourne office
Vizeum has expanded its footprint in Australia with the launch of an office in Melbourne, in addition to its existing office in Sydney.
Smooth Radio to launch 'Feed Your Soul' campaign
by Maisie McCabe,
11 May 2012, 10:50AM
Smooth Radio to launch 'Feed Your Soul' campaign
Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote the "emotional lift" music can provide, on Monday (14 May).
Latest Work
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012, 09:28AM
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012, 11:50AM
Mr Kipling 'Jubilee celebrations' by JWT London
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.
Pilgrims Choice 'good choice' by Karmarama
09 May 2012, 12:26PM
Pilgrims Choice 'good choice' by Karmarama
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar brand owned by Adams Foods.
Union Hearing Aid Centre 'listen' by DraftFCB Toronto
09 May 2012, 12:05PM
Union Hearing Aid Centre 'listen' by DraftFCB Toronto
The Union Hearing Aid Centre in Toronto has launched a campaign to test people's hearing.
Also in the News
Vinnie Jones revealed as new face for 'Make Mine Milk' push
by Loulla-Mae Eleftheriou-Smith, 11 May 2012, 11:55AM
Bing steps up challenge to Google with new 'social search' feature
by Sarah Shearman, 11 May 2012, 11:51AM
Time shocks readers with breastfeeding image
by Staff, 11 May 2012, 10:44AM
Pepsi launches 'crowd surfing' football game for Xbox Live
by Sarah Shearman, 11 May 2012, 09:15AM
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