Tuesday 22 May 2012

Campaign Daily Fix - The Government, Old El Paso, Coalition for Equal Marriage, Irn Bru, Samsung, Cadbury,

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Latest News
Government readies £120m media buying review in marketing shake-up
by Maisie McCabe,
22 May 2012, 11:30AM
Government readies £120m media buying review in marketing shake-up
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
Old El Paso readies Jubilee-themed campaign
by Maisie McCabe,
22 May 2012, 12:38PM
Old El Paso readies Jubilee-themed campaign
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
Celebrities back same-sex marriage campaign
by Loulla-Mae Eleftheriou-Smith,
22 May 2012, 11:16AM
Celebrities back same-sex marriage campaign
Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.
Irn Bru says hello to 'Fanny' in latest ad
by Loulla-Mae Eleftheriou-Smith,
22 May 2012, 09:02AM
Irn Bru says hello to 'Fanny' in latest ad
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets You Through' message, which features a humorous take on the name "Fanny".
Samsung Olympic spot invites people to 'take part'
by Matthew Chapman,
22 May 2012, 12:21PM
Samsung Olympic spot invites people to 'take part'
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria Pendleton, inviting people to ''take part in the true spirit of the Olympic Games".
Cadbury Wispa launches £3.5m ad campaign
by Sara Kimberley,
22 May 2012, 10:42AM
Cadbury Wispa launches £3.5m ad campaign
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.
Latest Work
Kraft Anything Dressing 'anything' by Being
21 May 2012, 09:02AM
Kraft Anything Dressing 'anything' by Being
Being, part of TBWA, has created a campaign in the US for Kraft's new Anything Dressing.
Safestore 'I will return' by WCRS
21 May 2012, 02:19PM
Safestore 'I will return' by WCRS
Safestore, the self-storage company, has launched its first ever above-the-line campaign created by WCRS and directed by the award-winning Dougal Wilson.
Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012, 02:31PM
Foot Locker 'sneaker skills' by AMV BBDO
Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.
Wispa 'time well misspent' by Fallon
21 May 2012, 03:30PM
Wispa 'time well misspent' by Fallon
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Also in the News
Government focuses on growth in new cross-Whitehall marketing strategy
by Gemma Charles, 22 May 2012, 08:30AM
Dove seeks 'brand love' with strategic shift to Facebook
by Loulla-Mae Eleftheriou-Smith, 22 May 2012, 08:30AM
Future reports pre-tax loss but digital revenues surge
by John Reynolds, 22 May 2012, 08:51AM
Yell loses marketing chief Ashmore amid overhaul
by Matthew Chapman, 22 May 2012, 08:30AM
Latest Blog Entries
WHAT'S THE STORY?
Dave Trott, 22 May 2012, 8:05AM
"Nobody watches TV ads anymore ! "
MARTIN BOWLEY, 21 May 2012, 12:05PM
Talk to me, I'm listening
Tara Beard-Knowland, 21 May 2012, 10:05AM
Google's mobile minefield
Christian Schmalzl, 15 May 2012, 1:05PM
COME OFF BROADCAST, GO ON RECEIVE
Dave Trott, 15 May 2012, 8:05AM
Channel 4รข€²s corporate fat cats must be grateful they're not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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