Data and Direct bulletin from Brand Republic - B&Q DM review, Publicis Chemistry, Annette King, consumers and cookies, Creative Strategy

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news B&Q calls direct marketing review by Sara Kimberley 17 May 2012, 11:25AM B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade. Publicis Chemistry picks up Everything Everywhere brief by Sara Kimberley 17 May 2012, 10:40AM Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its estimated £50 million direct marketing business into Publicis Chemistry. OgilvyOne names Annette King as EMEA chief executive by Sara Kimberley 17 May 2012, 10:55AM OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa. TBWA scoops global Four Seasons brief by Sara Kimberley 17 May 2012, 11:25AM Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account. The agency triumphed after a three-way shoot-out led by TBWA\London against M&C Saatchi and Y&R in a process overseen by AAR. Katherine Levy: We should be wary that consumers are still wary of cookies by Katherine Levy 17 May 2012, 08:00AM The contentious European Union cookie law comes into full effect in nine days' time. CREATIVE STRATEGY: Peugeot dances with the school of cool by Simon S Kershaw 17 May 2012, 11:15AM Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back. OMD retains £10m Shop Direct search business by Maisie McCabe 15 May 2012, 11:40AM Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom. PAA lands Investec private banking account by Sara Kimberley 17 May 2012, 11:00AM Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division. Smart DRTV: harnessing a potent mix of mass market reach and data by Alison Meredith 17 May 2012, 08:30AM The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman. Ladbrokes bolsters eCRM to cope with diversifying platforms by Matthew Chapman 16 May 2012, 08:00AM Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it. Tesco escalates voucher war with Clubcard exchange campaign by Matthew Chapman 14 May 2012, 08:57AM Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies. Bing steps up challenge to Google with new 'social search' feature by Sarah Shearman 11 May 2012, 11:51AM Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter and LinkedIn data, in a bid to challenge Google's new social search service. EDF unveils zoetrope campaign for Thank Yous push by Matthew Chapman 11 May 2012, 08:00AM EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May). Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. 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