| Latest news | |  | | | | | MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa. | | |  | | | | | Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards. | | |  | | | | | An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares. | | |  | | | | | Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer. | | |  | | | | | Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range. | | |  | | | | | Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels. | | |  | | | | | PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends. | | |  | | | | | Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned. | | | | | | | Latest jobs | | | | | |  | | |
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