Wednesday, 9 May 2012

Breaking news from Brand Republic - pre-Olympic sports marketing, Nike, ITV, Tesco, Toyota

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Latest news
Non-sponsor brands ramp up pre-Olympics sports marketing
Non-sponsor brands ramp up pre-Olympics sports marketing
by Gemma Charles
09 May 2012, 08:30AM
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.
Nike marketing boss attacks 'old' approach to social-media
Nike marketing boss attacks 'old' approach to social-media
by Nicola Clark
09 May 2012, 08:30AM
A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.
ITV revenue rises 13% in Q1 despite ad income dip
ITV revenue rises 13% in Q1 despite ad income dip
by Maisie McCabe
09 May 2012, 08:50AM
ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue of £565m in the first quarter of 2012, up 13% year on year despite a slight decline in TV ad revenue.
Tesco extends branded portfolio content with TV plans
Tesco extends branded portfolio content with TV plans
by Matthew Chapman
09 May 2012, 08:30AM
Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy.
Toyota brings 'Always a better way' global positioning to UK
Toyota brings 'Always a better way' global positioning to UK
by Alex Brownsell
09 May 2012, 08:30AM
Toyota is set to bring its UK marketing into line with its 'Always a better way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.
Lush ad banned over claims that reptile trading was driving species to extinction
Lush ad banned over claims that reptile trading was driving species to extinction
by John Reynolds
09 May 2012, 09:01AM
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
Pepsi releases first 'Live For Now' ad with Nicki Minaj
Pepsi releases first 'Live For Now' ad with Nicki Minaj
by Loulla-Mae Eleftheriou-Smith
09 May 2012, 08:30AM
TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which features Nicki Minaj.
Foster's introduces personalised 'good call' messages
Foster's introduces personalised 'good call' messages
by Daniel Farey-Jones
08 May 2012, 05:00PM
Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new 'Good Call Centre'.
Future readies Total Film iPad edition
Future readies Total Film iPad edition
by Arif Durrani
09 May 2012, 08:30AM
Total Film, Future's movie brand, is preparing to launch an interactive monthly iPad edition on Friday (11 May), priced at £3.99.
EasyJet complaint leads ad watchdog to ban train ad
EasyJet complaint leads ad watchdog to ban train ad
by Daniel Farey-Jones
09 May 2012, 08:00AM
The Advertising Standards Authority has banned a poster ad for East Coast trains that claimed travelling from Edinburgh to London was "cheaper by train than by plane", after EasyJet complained.
Opinion
Think BR: Publishing's multi-platform future
Think BR: Publishing's multi-platform future
by James Papworth
09 May 2012, 08:30AM
Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA.
Think BR: Local press must stay local to preserve its future
Think BR: Local press must stay local to preserve its future
by Jack Baird
08 May 2012, 08:30AM
Often written off as liner for the cat-litter tray or fish and chip paper, the local press remains one of the most trusted sources of information for millions of people across the UK, writes Jack Baird, media executive, Carat.
Intelligence
Measuring emotional engagement through biometrics
Measuring emotional engagement through biometrics
by Keith Glasspoole
08 May 2012, 03:00PM
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Revolution: Social Media - Meet the new social networks
Revolution: Social Media - Meet the new social networks
by Trevor Clawson
04 May 2012, 08:00AM
Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?
Also in the news
Autoglass appoints new marketing director
by Matthew Chapman, 09 May 2012, 08:30AM
Former Carlsberg marketer Roberts takes up cricket role
by John Reynolds, 09 May 2012, 08:30AM
Chevrolet Volt sponsors AskMen Innovation Awards
by Nick Batten, 08 May 2012, 03:40PM
Argentina and UK in showdown over WPP's Olympic ad
by Daniel Farey-Jones, 08 May 2012, 09:20AM
Jaffa Cakes poised to introduce first milk-chocolate variety
by John Reynolds, 08 May 2012, 11:21AM
Paddy Power courts controversy from YouTube 'fun police'
by Matthew Chapman, 08 May 2012, 11:00AM
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