Latest news | | | | | | Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period. | | | | | | | A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms. | | | | | | | ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue of £565m in the first quarter of 2012, up 13% year on year despite a slight decline in TV ad revenue. | | | | | | | Tesco is in discussions with broadcasters about televising its Mum of the Year competition, as it seeks to boost its branded-content strategy. | | | | | | | Toyota is set to bring its UK marketing into line with its 'Always a better way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis. | | | | | | | An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false. | | | | | | | TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which features Nicki Minaj. | | | | | | | Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new 'Good Call Centre'. | | | | | | | Total Film, Future's movie brand, is preparing to launch an interactive monthly iPad edition on Friday (11 May), priced at £3.99. | | | | | | | The Advertising Standards Authority has banned a poster ad for East Coast trains that claimed travelling from Edinburgh to London was "cheaper by train than by plane", after EasyJet complained. | | | | Opinion | | | | | | Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA. | | | | | | | Often written off as liner for the cat-litter tray or fish and chip paper, the local press remains one of the most trusted sources of information for millions of people across the UK, writes Jack Baird, media executive, Carat. | | | | Intelligence | | | | | | Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI. | | | | | | | Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands? | | | | | | Latest jobs | | | | Marketing Director - Walkers | Recruiter PepsiCo UK & Ireland | Salary Competitive Salary + Attractive Benefits | Location Theale (near Reading) RG7 4SA | | Brand designer | Recruiter Twist Recruitment | Salary £26 - £30 per annum | Location West End | | | | | |
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