| Latest news | |  | | | | | A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms. | | |  | | | | | Kevin Hand, PPA chairman, warned the audience at the PPA Conference that digital piracy is "knocking firmly on the door of publishers", at today's launch of the association's anti-piracy initiative. | | |  | | | | | Network Rail has enlisted Dai Greene, the British and World 400 metres hurdles champion, for an online railway safety campaign that targets young men. | | |  | | | | | Total Film, Future's movie brand, is preparing to launch an interactive monthly iPad edition on Friday (11 May), priced at £3.99. | | |  | | | | | Google is continuing its drive to position YouTube as a premium content provider, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got Talent' and 'Made in Chelsea'. | | |  | | | | | Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre". | | |  | | | | | Research in Motion (RIM), the flagging Canadian maker of BlackBerry, has named Frank Boulben, vice-president of strategy, marketing and sales for US wireless company Lightsquared, as its chief marketing officer. | | | | | | | Latest jobs | | | Account Manager | | Recruiter Purple Consultancy | | Salary £25000 - £32000 per annum | | Location London | | | | | Marketing Assistant | | Recruiter Blue Skies Marketing Recruitment | | Salary £15000 to £18000 per annum | | Location Banbury | | |  | | |
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