Thursday, 10 May 2012

Breaking news from Brand Republic - Time to Change review, WPP, The Guardian, FSCS review, Vodafone, News Corp

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Time to Change mental health campaign calls account review
Time to Change mental health campaign calls account review
by Maisie McCabe
10 May 2012, 08:00AM
Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental Illness, has kicked off a review of its creative and media planning agency requirements.
'Embarrassed' WPP supports war veterans after creating Falklands ad
'Embarrassed' WPP supports war veterans after creating Falklands ad
by Anne Cassidy
10 May 2012, 08:00AM
WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate for the controversial spot created by its Buenos Aires office that resulted in a diplomatic row between the UK and Argentina.
The Guardian reviews direct marketing account
The Guardian reviews direct marketing account
by Sara Kimberley
10 May 2012, 08:00AM
Guardian News & Media is reviewing the direct marketing account for The Guardian.
Financial Services Compensation Scheme reviews ad account
Financial Services Compensation Scheme reviews ad account
by Jeremy Lee
10 May 2012, 08:00AM
The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
by Arif Durrani
09 May 2012, 05:20PM
News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.
Vodafone hunts agency for global sponsorship pitch
Vodafone hunts agency for global sponsorship pitch
by Maisie McCabe
10 May 2012, 08:00AM
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship property.
News Corp profits rise 37% despite $63m hacking scandal charge
News Corp profits rise 37% despite $63m hacking scandal charge
by Maisie McCabe
10 May 2012, 09:30AM
News Corporation has reported income before taxes of $1.28bn (£793.4m), a year-on-year increase of 37%, despite an ad revenue decline at its British newspapers, the absence of the News of the World and $63m (£39m) in costs relating to the hacking sca...
TBWA\Worldwide lands Adidas World Cup 2014 brief
TBWA\Worldwide lands Adidas World Cup 2014 brief
by Anne Cassidy
10 May 2012, 08:00AM
Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 Fifa World Cup.
Guardian News & Media racks up nominations for AOP's 2012 Awards
Guardian News & Media racks up nominations for AOP's 2012 Awards
by Sarah Shearman
10 May 2012, 09:10AM
Guardian News & Media has secured 17 nominations for this year's annual Association of Online Publishers awards, followed by IPC Media which has 14 nominations.
Diageo forced to apologise after BrewDog awards scandal
Diageo forced to apologise after BrewDog awards scandal
by Gemma Charles
09 May 2012, 05:00PM
Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its influence to prevent the self-styled Scottish "punk brewer" from winning a drinks industry award.
Opinion
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
by Jeremy Lee
10 May 2012, 08:00AM
Chances are that a few trips to country boltholes have been scrapped this weekend, to be replaced by unpaid overtime, ahead of chemistry meetings with Tesco next week. As UK advertising pitches go, this is the big one.
Katherine Levy: While shareholders rise up, remember those who deliver
Katherine Levy: While shareholders rise up, remember those who deliver
by Katherine Levy
10 May 2012, 08:00AM
The City is predicting that WPP shareholders will voice discontent with Sir Martin Sorrell's 2011 pay bump to £12.9 million at the group's AGM next month, as the "shareholder spring" takes the FTSE 100 companies by storm.
Intelligence
Connected television has finally arrived. But are advertisers ready?
Connected television has finally arrived. But are advertisers ready?
by
10 May 2012, 08:00AM
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage.
A better deal for young adland is worth advertising
A better deal for young adland is worth advertising
by
10 May 2012, 08:00AM
Phil Georgiadis and Ian Pearman explain what steps Nabs is taking to help the careers of young employees and improve staff retention rates.
Also in the news
BT's profits boosted by hitting 10m super-fast broadband mark
by John Reynolds, 10 May 2012, 09:17AM
JCDecaux's revenue rises 6.6% boosted by UK transport division
by Maisie McCabe, 10 May 2012, 09:00AM
Trinity Leeds kicks off online hype ahead of 2013 opening
by Matthew Chapman, 10 May 2012, 08:44AM
Nike marketing boss attacks 'old' approach to social-media
by Nicola Clark, 09 May 2012, 08:30AM
Non-sponsor brands ramp up pre-Olympics sports marketing
by Gemma Charles, 09 May 2012, 08:30AM
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