Tuesday, 8 May 2012

Campaign Daily Fix - Argentina and UK showdown, Electrolux, Paddy Power, Sorrell 'appalled' by Y&R Argentine ad, Diet Chef, Wagon Wheels

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Latest News
Argentina and UK in showdown over WPP's Olympic ad
by Daniel Farey-Jones,
08 May 2012, 09:20AM
Argentina and UK in showdown over WPP's Olympic ad
The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad, filmed by Y&R's Buenos Aires office in the Falklands, that is putting a strain on diplomatic relations between the UK and Argentina.
Electrolux appoints DDB Europe to £25m pan-European ad account
by Sara Kimberley,
04 May 2012, 03:34PM
Electrolux appoints DDB Europe to £25m pan-European ad account
Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account.
Paddy Power courts controversy from YouTube 'fun police'
by Matthew Chapman,
08 May 2012, 11:00AM
Paddy Power courts controversy from YouTube 'fun police'
Paddy Power is continuing to court controversy with its marketing activity with a YouTube ad that pokes fun at the "sex-starved" England football team.
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
by Daniel Farey-Jones,
04 May 2012, 05:00PM
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos Aires office showing an Argentine Olympian doing step-ups on a British war memorial in the Falklands.
Diet Chef appoints CMW to £3.6m integrated account
by Sara Kimberley,
08 May 2012, 09:59AM
Diet Chef appoints CMW to £3.6m integrated account
Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.
Wagon Wheels launches Bing map treasure hunt
by Maisie McCabe,
08 May 2012, 08:30AM
Wagon Wheels launches Bing map treasure hunt
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Latest Work
Zonajobs 'grandma' by DraftFCB Argentina
03 May 2012, 10:51AM
Zonajobs 'grandma' by DraftFCB Argentina
A grandmother gets killed repeatedly in a new DraftFCB Argentina spot for the job site Zonajobs.
BBC 'Torch relay' by RKCR/Y&R
02 May 2012, 04:08PM
BBC 'Torch relay' by RKCR/Y&R
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell Roalfe/Y&R.
Ambrosia Rice 'picnic' by Dare
02 May 2012, 03:51PM
Ambrosia Rice 'picnic' by Dare
Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice snack pots are both creamy and naturally low in fat.
Foster's 'Lucy' by Adam & Eve
02 May 2012, 12:38PM
Foster's 'Lucy' by Adam & Eve
Adam & Eve has created the seventh execution in its Foster's 'good call' campaign, which shows its agony uncles 'Brad' and 'Dan' getting their first female caller.
Also in the News
Outdoor Q1 revenues rise 3.1% to £213m
by Nick Batten, 08 May 2012, 11:00AM
Britain's Got Talent extends lead over The Voice
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Yahoo chief apologises for padding CV
by Sarah Shearman, 08 May 2012, 09:06AM
Vince Cable: 'I certainly do feel vindicated'
by Arif Durrani, 07 May 2012, 01:02PM
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