Marketing Daily - Unilever's Paul Polman on why "advertising" means nothing to him; plus Thomas Cook, YouView, Ford and BT

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics Rachel Barnes, 10 May 2012   He doesn't like the words 'digital' or 'advertising'. So what does propel...     Thomas Cook head knocks Government's 'stay at home' campaign Loulla-Mae Eleftheriou-Smith, 10 May 2012   Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting...     High times for booming energy-drinks sector Loulla-Mae Eleftheriou-Smith, 10 May 2012   Buoyed by innovation, the energy-drinks market is growing rapidly, and is now...     Brand Health Check: YouView Kim Benjamin, 10 May 2012   The on-demand TV business is still tackling launch problems as rivals steal...     Brad Pitt to be new face of Chanel No 5 John Reynolds, 10 May 2012   Chanel No 5 has signed up actor Brad Pitt to be the...     Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum 10 May 2012   Paddy Power has been criticised for retweeting a bet query about a...     Ford launches pan-European 'social influencer' campaign Sarah Shearman, 10 May 2012   Ford is targeting "social influencers" in the automotive sector with a "perks"...     BT's profits boosted by hitting 10m super-fast broadband mark John Reynolds, 10 May 2012   BT has reported a 16% lift in pre-tax profits to £2.42bn in...     Facebook looks to boost payments revenue through new app store Sarah Shearman, 10 May 2012   Facebook is launching its first app store in a bid to create...       Also in the News   Diageo forced to apologise after BrewDog awards scandal Gemma Charles, 09 May 2012       Blogs     After the Falklands, how will WPP police its agencies? Chris Barraclough   Y&R Buenos Aires has “gone rogue” and produced a piece of propaganda on behalf of the Argentine Government featuring a...     What’s going on at WH Smith? Richard Fullerton   I had cause to visit my local WH Smith in Wood Green, North London, on...     How Samsung trumped Nokia Helen Edwards   One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset shipments will...     Marketing isn’t Dead Brand Learning   This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global...     Grand incentive to alter pack mentality Helen Edwards   You’ve just woken up and already there’s a critical text from the boss, ending with that most patronising of words:...             Whitepapers     Account Manager, Connect Advertising c.£30,000 + bonus, West Midlands Head of UX, GoodEgg Digital Circa £55k + Bonus & Benefits, Greater London (West) Trade Marketing Director, Dunnhumby negotiable, West London Head of Loyalty and Digital Marketing, SPE Resourcing £80000 - £95000 per annum + Exceptional Package, England Integrated Account Director - London - £38,000 - £42,000, Dynamic New Alliances £38K-42K, London Marketing Web Analyst, Michael Page Digital £30000 per annum, London Senior Partner Marketing Manager, Michael Page Digital £30000 to £40000 per annum, London Account Manager / [Junior] Senior Account Manager - Top 5 Direct Marketing Agency - Central London - to £35k, Fill Recruitment Ltd to £35k, W1 Quantitative Research Manager, Michael Page Agency £28000 to £35000 per annum, York Senior Account Executive, Michael Page Agency £25000 to £30000 per annum, West End     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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