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| Are cookies even fit for purpose? | | Sam Fenton-Elstone | | 17 May 2012, 11:44AM |  The impending EU e-Privacy Directive has brought renewed focus on the humble cookie, but whilst the subject of how to comply with the new law has caused much debate amongst agencies and marketers.
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| Pinterest raises $100m from investors as value soars to $1.5bn | | @gordonmacmillan | | 17 May 2012, 9:21AM |  Pinterest, the online notice board, has added another billion dollars to the value of social media as it raises $100m from investors and picks up a valuation of $1.5bn. The valuation is more than a seven fold increase on the $200m it was valued at the end of last year.
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| Music and film magazines top Twitter engagement chart | | Scott Thompson | | 17 May 2012, 8:27AM |  The growth of social media usage is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence.
For media brands who are used to talking to large audiences, a platform like
Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty, as well as to reach wider audiences through word of mouth and 'earned' media.
So, to see how different types of media owners are performing, at Starcom MediaVestGroup London we have been using Echo (our suite of social media analysis tools) to take a look at a number of different titles across four categories to see what they were doing on Twitter? and how their audiences were reacting.
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| Customers getting VIP service with social media compared to traditional call centres | | Charlotte Henry | | 16 May 2012, 1:53PM |  Brands are becoming ever more sensitive about how they are perceived online – nobody wants to become the latest Addison Lee.
This has led to them become more receptive to responding to complaints and queries posted by consumers in social networks. A new study by Fishburn Hedges shows that 65% of those polled felt social media was a better way to connect with a company than the traditional call centre. Only 7% thought they were worse off using social.
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| The end of e-Commerce as we know it? | | Pascal Podvin | | 16 May 2012, 11:50AM |  Since Sainsbury's Justin King made his comment in February, that smaller retailers should simply accept their fate and die gracefully, the 'death of the high street' has been the talk of the media.
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| General Motors plans to stop advertising with Facebook | | @gordonmacmillan | | 16 May 2012, 9:15AM |  The WSJ is reporting that General Motors is planning to stop advertising on Facebook after deciding that paying for ads on the social network has little impact on consumers when it comes to car purchases.
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| Citizen journalism: the changing face of media | | James Devon | | 16 May 2012, 8:28AM |  The tension between journalists and bloggers has raged ever since "web 2.0" emerged in the new millennium. The journalist is educated and trained, and considered the voice of the nation. Surely they are above other wannabe hacks? But the internet came along and broke this business model, allowing "citizen journalists" to share what they wanted with the world.
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| 4 Ways to Tell Better Stories Through Digital | | Mel Carson | | 15 May 2012, 11:09PM |  We've been asking a number of agency heavy hitters here in the US "How do you successfully bring brand stories to life through digital storytelling?"
One answer from Matt Walsh – VP / Executive Experience Director at Crispin Porter + Bogusky - turned in a total of four, as he spelled out the main considerations you have to make before setting out on a campaign.
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