| Sex no longer sells - what really works when it comes to infographics | | Rich Leigh | | 30 May 2012, 12:57PM | Having entered the PR and marketing lexicon in a prominent way in the last year or two, infographics at first seemed to attract the sort of ire one would associate with (now widely-reviled) QR codes – or perhaps I’m positing based on the way I first felt.
| | | | | | | Barclays looks to step up its social media as UK banks trail | | @gordonmacmillan | | 30 May 2012, 10:38AM |  Banks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.
| | | | 5 types of content to increase traffic, engagement, and shares | | Khusboo Aulakh | | 30 May 2012, 9:16AM |  Internet users are fed with content on every transaction. This content comes to us in many forms - it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.
| | | | | | | | | | Top 5 most common blogger outreach mistakes and how to avoid them | | Katie Fincham | | 29 May 2012, 9:48AM |  You might think blogger outreach is a piece of cake; surely anyone can manage simple blogger relations? Wrong. A lot of companies jump on the blogger engagement bandwagon without any prior research into this domain, leading to various issues.
| | | | | | | Tweeting the novel - how writers are playing with Twitter | | @gordonmacmillan | | 28 May 2012, 2:40PM |  Twitter presents special challenges to us all. Its 140 characters require a certain amount of thought and crafting, but what about when it comes to novelists, the ultimate in long form writing?
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