| Latest news | |  | | | | | Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the 'most significant update' of its corporate identity in the company's history. | | |  | | | | | Tetley's 'Tea Folk' ad characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line 'Make time. Make Tetley'. | | |  | | | | | Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place. | | |  | | | | | Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection online and in-store a season ahead of traditional drop dates. | | |  | | | | | Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing on profit above the 'common good'. | | |  | | | | | Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV. | | |  | | | | | The National Lottery is repositioning itself as a 'genuine supporter' of the Olympic Games, using an ad campaign to highlight the £2.2bn it has contributed to London 2012. | | |  | | | | | The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U-turn from its previous decision not to. | | |  | | | | | Richard Desmond's Northern & Shell media empire is set to report 2011 post-tax profits of £40.2m, down 23.4% from 2010, after revenues surged to £688.8m. | | | | | Opinion | |  | | | | | By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space. | | |  | | | | | Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, CEO, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK. | | | | | Intelligence | |  | | | | | The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research. | | |  | | | | | How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts. | | | | | | | Latest jobs | | | Senior Planner | | Recruiter The Walker Agency | | Salary £40,000-£50,000 | | Location Bournemouth | | | | |  | | |
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