Marketing Daily - From the 1930s to today: tracking the evolution of the brand manager. Plus Nivea, Toyota, Pepsi, and Heathrow

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   From 1930s 'Brand Man' to today: the evolution of the brand manager Alan Mitchell, 25 May 2012   The role of the brand manager has changed beyond recognition; today's practitioners...     Are you suffering from a digital eating disorder? Nicola Clark, 25 May 2012   In the new visual economy, will taking pictures replace ownership of goods...     Everything Everywhere and Stagecoach trial mobile contactless fares Sarah Shearman, 25 May 2012   Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has...     Toyota launches digital teaser campaign for its latest sports car Sarah Shearman, 25 May 2012   Toyota is supporting the launch of its GT86 sports car with a...     NBA gets serious about cracking UK John Reynolds, 25 May 2012   The National Basketball Association (NBA) is one of the world's biggest and...     Tesco pushes virtual clothes in small London stores Matthew Chapman, 25 May 2012   Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping...     Pepsi Max unites football and music stars in Facebook app Loulla-Mae Eleftheriou-Smith, 25 May 2012   PepsiCo has launched a Facebook app that gives users a "VIP party...     Nivea brings back Euro 96 footballers for skincare ad Loulla-Mae Eleftheriou-Smith, 25 May 2012   Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...     Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012 These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.   Also in the News   West Brom replaces Bodog with Zoopla John Reynolds, 25 May 2012   Heathrow creates 'Royal runway' for Diamond Jubilee Loulla-Mae Eleftheriou-Smith, 25 May 2012   Brand barometer: Coffee shops, which one is most prominent online? Gemma Charles, 25 May 2012   Brand barometer: Volkswagen Polo viral campaign reviewed 24 May 2012       Blogs     Shouting loud in a hoarse category Jonathan Weeks   Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...     Making Connections to Create Value Brand Learning   This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...     Agile government and bad coffee Gemma Charles   Monday's Agile Government Communications Conference, held to let agencies know how they can contribute to...     Helen Edwards: Why borderline decisions can make or break a brand Helen Edwards   Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed...     Is there more to Samsung than Chelsea realise? Unofficial Partner   Samsung and Chelsea have had a good week. But what now? After the penalty shootout...             Whitepapers     Going Global In A Social World (Expert Reports)   Social networking is indisputably a global phenomenon. A recent Forreste...     Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)   Do you truly understand the unique interests of your customers? Performa...     Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports)   Producing compelling video content is key - but how do you make yours st...     Social Media Mastery: Making Technology Work for You (Webcast)   Sometimes you may feel bombarded by all the demands that email, social n...     Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)   With the explosion of online advertising, many brands have taken a scatt...         Customer Marketing Manager, Stopgap £31700 - £50300 per annum, South East England Technical Project Manager - Specialist Digital Agency, Ad Lib £30000 per annum, Bristol Media Buyer/Planner, TMS Group Up to £25,000 (depending on experience), Dartford, Kent Product Executive, Trader Media Group £32,000, Wimbledon (South London) Product Manager, Trader Media Group £32k, Wimbledon Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire Business Director, Dynamic New Alliances £80K, London Senior Digital Account Manager, Michael Page Agency £28000 to £36000 per annum, Leeds Senior Account Manager - Agency Sales, Propel £35000 - £38000 per annum + £38k plus comm & bens, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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