Monday 28 May 2012

Campaign Daily Fix - Sir Martin Sorrell, M&M, Plusnet, National Trust, Kellogg's

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Latest News
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
by Arif Durrani,
28 May 2012, 10:54AM
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB Worldwide "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
M&M characters test out 'British' costumes in Jubilee ad
by Sarah Shearman,
28 May 2012, 11:58AM
M&M characters test out 'British' costumes in Jubilee ad
Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..
Plusnet airs light-hearted manifesto ad
by Sarah Shearman,
28 May 2012, 08:00AM
Plusnet airs light-hearted manifesto ad
Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.
National Trust launches augmented reality Wallace and Gromit press ads
by Matthew Chapman,
28 May 2012, 11:40AM
National Trust launches augmented reality Wallace and Gromit press ads
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.
Kellogg's Rice Krispies Squares launches 3D ad
by John Reynolds,
25 May 2012, 03:55PM
Kellogg's Rice Krispies Squares launches 3D ad
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.
Latest Work
Eden Project 'big Jubilee lunch' by UM London & McCann London
25 May 2012, 10:21AM
Eden Project 'big Jubilee lunch' by UM London & McCann London
UM London and McCann London, newly appointed by the social enterprise and charity, Eden Project, have created a campaign to promote its Big Jubilee Lunch project.
Missing People 'please turn your phone on' by BBH
24 May 2012, 02:26PM
Missing People 'please turn your phone on' by BBH
Bartle Bogle Hegarty has created a campaign for Missing People, a charity that offers support when a person disappears.
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012, 11:18AM
Paddy Power 'team bonding' by Crispin Porter & Bogusky
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead of next month's European football championship.
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012, 09:50AM
Samsung 'Beckham plays Beethoven' by Cheil USA
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Galaxy Note.
Also in the News
Total Media lands Random House and Transworld Publishers accounts
by Nick Batten, 28 May 2012, 11:35AM
Scout Media hires former Radio Times ad director
by Nick Batten, 28 May 2012, 11:08AM
Barclaycard returns to TV for PayTag campaign
by Alex Brownsell, 28 May 2012, 10:45AM
Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage
by Matt Cartmell, 28 May 2012, 10:05AM
Latest Blog Entries
Should you act local?
Tara Beard-Knowland, 28 May 2012, 9:05AM
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Steve Henry, 27 May 2012, 8:05AM
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MARTIN BOWLEY, 23 May 2012, 6:05AM
WHAT'S THE STORY?
Dave Trott, 22 May 2012, 8:05AM
Talk to me, I'm listening
Tara Beard-Knowland, 21 May 2012, 10:05AM
Google's mobile minefield
Christian Schmalzl, 15 May 2012, 1:05PM
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