Wednesday 16 May 2012

Marketing Daily - McDonald's trials McWaiter service; plus Premier Foods, Samsung, Brian Blessed, Ronaldo and Tom Jones

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
McDonald's trials McWaiter service
John Reynolds,
16 May 2012
 

McDonald's is trialling table service at a number of its British outlets...

McDonald's: trialling table service at its concept restaurant in Milton Keynes
 
 
VIDEO: Samsung marketer outlines Hope Relay goals
Georgina Brazier,
16 May 2012
 

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the...

Samsung ambassador TV chef Jamie Oliver and champion track cyclist Victoria Pendleton
 
 
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
Matthew Chapman,
16 May 2012
 

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill...

Carlsberg: Briam Blessed stars in brwer's Euro 2012 ad
 
 
My Secret Work Weapon: Risk-taking and innovation are the key to our success
By Paul Davies, director of marketing communications, Microsoft UK,
16 May 2012
 

My secret weapon is about taking personal risks, leading by example and...

Paul Davies, Director of marketing communications, Microsoft UK
 
 
Premier Foods backs Great Little Ideas with social media push
Loulla-Mae Eleftheriou-Smith,
16 May 2012
 

Premier Foods is making another push for its 'Great Little Ideas' multi-brand...

Premier Foods: social media drive focuses on the Queen's Diamond Jubilee
 
 
Ronaldo to star in Facebook challenge for Castrol documentary
Loulla-Mae Eleftheriou-Smith,
16 May 2012
 

Cristiano Ronaldo, the Portugal and Real Madrid player, is to take part...

Ronaldo: starring in Castrol Edge documentary
 
 
BT enlists Tom Jones to perform free Olympics gig
Sarah Shearman,
15 May 2012
 

BT has revealed that Tom Jones will perform on 28 July for...

Tom Jones: The Voice judge will perform a free Olympics concert sponsored by BT
 
 
Ladbrokes bolsters eCRM to cope with diversifying platforms
Matthew Chapman,
16 May 2012
 

Ladbrokes is looking to improve its digital capabilities with an eCRM push...

Ladbrokes ad: betting on improving customer interaction across platforms
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
 
Blogs
 
 
Helen Edwards: Get personal with your brand
Helen Edwards
 

One of the most profound differences between the act of consuming a brand and the task of marketing it is...

 
 
Products, products everywhere and never time to think
Jonathan Weeks
 

When predictions were made about the "modern technological age" in which we now live,...

 
 
Power 100 in the digital age
Nicola Clark
 

Power remains the most elusive of traits; but this year's Power 100 is based...

 
 
Brain surgery on Twitter? It’s hardly rocket science.
Mark Tomkins, TDA
 

Where's your head at? Over 14million people's smart phone screens if you're a 21 year...

 
 
If it’s OK by Gary Neville, it’s OK by me
John Reynolds
 

So the Football League is in talks with Capital One about the US financial giant...

 
 
 
 
 
 
Whitepapers
 
 
Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)
 
The online world is moving and innovating constantly but it’s not ...
 
 
Adobe Report: Going Global In A Social World (Whitepaper)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Whitepaper)
 
Producing compelling video content is key - but how do you make yours st...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Product Executive, Trader Media Group £32,000, Wimbledon (South London)

Product Manager, Trader Media Group £32k, Wimbledon

Web Analytics Executive, Tesco - Clubcard £Competitive + Benefits, Three Bridges, Crawley

Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges

Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire

Account Manager, Connect Advertising c.£30,000 + bonus, West Midlands

UX Designer/Web Designer, Haymarket Media Group Dependant on Experience, Teddington

Mid-weight Copywriter (Bristol), Bray Leino Circa £35k (depending on experience), Bristol

Mid-weight Art Director (Bristol), Bray Leino Circa £35k (depending on experience), Bristol

Healthcare â€Â¦ Pharma.. Medical Comms - Group Account Director - great agency based in the heart of Buckinghamshire £70-80k, Firehorse c. £70- £80k + dep on exp, Buckinghamshire

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