Monday, 14 May 2012

Campaign Daily Fix - Blackberry, Flybe, Brother, DDB UK, Daily Diary, Deloitte, Publicis

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Latest News
BlackBerry hails people of action in global campaign
by Matthew Chapman,
14 May 2012, 09:40AM
BlackBerry hails people of action in global campaign
BlackBerry has launched a multi-million pound global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.
Flybe takes a swipe at rivals in humorous ad
by Sara Kimberley,
14 May 2012, 11:21AM
Flybe takes a swipe at rivals in humorous ad
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines.
Brother targets small businesses with Channel 4 sponsorship
by Nick Batten,
14 May 2012, 09:00AM
Brother targets small businesses with Channel 4 sponsorship
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including 'Secret Millionaire', 'Undercover Boss UK' and new show 'Bank of Dave' in a deal brokered by Carat.
DDB takes emotional approach for new VW Polo campaign
by Loulla-Mae Eleftheriou-Smith,
14 May 2012, 11:10AM
DDB takes emotional approach for new VW Polo campaign
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.
Daily Diary - Velocity book launch
14 May 2012, 11:56AM
Daily Diary - Velocity book launch
Digital luminaries gathered together last week to celebrate AKQA founder Ajaz Ahmed's 'Velocity' book launch.
Deloitte sharpens focus on digital offering
by Sarah Shearman,
14 May 2012, 10:45AM
Deloitte sharpens focus on digital offering
Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.
Publicis extends footprint in China
by John Reynolds,
14 May 2012, 10:11AM
Publicis extends footprint in China
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence in the Chinese market.
Latest Work
Union Hearing Aid Centre 'listen' by DraftFCB Toronto
09 May 2012, 12:05PM
Union Hearing Aid Centre 'listen' by DraftFCB Toronto
The Union Hearing Aid Centre in Toronto has launched a campaign to test people's hearing.
Paddy Power 'goal-line technology' by Crispin Porter & Bogusky
09 May 2012, 12:18PM
Paddy Power 'goal-line technology' by Crispin Porter & Bogusky
Crispin Porter & Bogusky has continued Paddy Power's "we hear you" campaign with a new spot, which has been attributed an over-18 restriction by YouTube.
TFL 'app' by R/GA London & New York
09 May 2012, 02:41PM
TFL 'app' by R/GA London & New York
R/GA has developed mobile application to help reduce congestion and improve the overall health of Londoners.
Playboy 'press to play' by DDB Paris
by Staff,
10 May 2012, 04:32PM
Playboy 'press to play' by DDB Paris
DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.
Also in the News
Kopparberg unveils "ün-established" marketing drive
by Gemma Charles, 14 May 2012, 12:30PM
The Sun on Sunday claims "success" despite tumbling sales
by Arif Durrani, 14 May 2012, 11:00AM
Man City's title win 'can double sponsorship earnings'
by John Reynolds, 14 May 2012, 11:27AM
MediaCom Edinburgh wins charity media account
by Nick Batten, 14 May 2012, 10:26AM
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Mark Eaves, 14 May 2012, 11:05AM
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