Tuesday, 8 May 2012

Marketing Daily - Nectar introduces Gift Horse brand character to promote online discounts; plus Jaffa Cakes, Sheba, American Express, and Gallo

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Nectar introduces Gift Horse brand character to promote online discounts
Sarah Shearman,
08 May 2012
 

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as...

Nectar: Gift Horse character to promote eShops online discount portal
 
 
Desperate Housewife Eva Longoria becomes face of Sheba
John Reynolds,
08 May 2012
 

Sheba, the cat food brand, has teamed up with Desperate Housewives star...

Eva Longoria: becomes the face of Sheba
 
 
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
Andrew McGuinness, founding partner at Beattie McGuinness Bungay,
08 May 2012
 

This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over...

Andrew McGuinness: founding partner at Beattie McGuinness Bungay
 
 
MasterCard unveils PayPass digital wallet
Alex Brownsell,
08 May 2012
 

MasterCard is to launch a new digital wallet service, which it claims...

MasterCard: to launch PayPass digital wallet service
 
 
Jaffa Cakes poised to introduce first milk-chocolate variety
John Reynolds,
08 May 2012
 

The Jaffa Cake, which has been covered in dark chocolate for more...

Jaffa Cakes: milk-chocolate version could be on the way
 
 
Amex rolls out first SMS-interactive billboard
Alex Brownsell,
08 May 2012
 

American Express is launching what it claims is the first SMS-driven interactive...

American Express: rolls out SMS-interactive billboard
 
 
Marketing's top five Jubilee initiatives
John Reynolds,
08 May 2012
 

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each...

Kellogg's: unveils Jubilee-themed cereal boxes
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
More Th>n to sponsor MSN pet portal
Maisie McCabe,
08 May 2012
 
Gallo teams up with Universal Pictures for film club drive
Gemma Charles,
08 May 2012
 
TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal
Loulla-Mae Eleftheriou-Smith,
08 May 2012
 
FindaProperty and Halifax launch home finder app
Matthew Chapman,
08 May 2012
 
 
 
Blogs
 
 
Marketing isn’t Dead
Brand Learning
 

This post is provided by Mhairi McEwan, Co-Founder & CEO at Brand Learning , global...

 
 
Grand incentive to alter pack mentality
Helen Edwards
 

You’ve just woken up and already there’s a critical text from the boss, ending with that most patronising of words:...

 
 
Survival of the fittest
Heather Westgate, TDA
 

Some of the world's brightest and most influential marketers gathered at the Festival of Media...

 
 
Kellogg’s should be next shirt sponsor of Man Utd
John Reynolds
 

Ask the average Manchester United fan what he thinks about AON, and he'll probably say:...

 
 
The four economic reasons to rebrand your business
Sookie Shuen
 

How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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