Monday 14 May 2012

Digital PM - Why Twitter has to innovate to avoid being taken over

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Digital PM The Wall
'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden
14 May 2012, 2:15PM

'Ad' Enough? What to consider when advertising to mobile shoppersThe latest data from the IAB report (co-produced with PWC) says that advertising on mobile devices in 2011 reached a new high of £203.2M, a 157% increase on the previous year. When compared to estimates from The Advertising Association/Warc Expenditure Report, this expenditure is now greater than overall cinema spend (£182M). So what is the best way to engage with consumers via their mobile?

How social media covered the dramatic last day of the Premier League
Charlotte Henry
14 May 2012, 1:42PM

Manchester City take the Premiership: pic courtesy of www.mcfc.co.ukFacebook and Twitter may not quite have been able to produce the same guttural cry of “AgueroBallottelli… AAAGGGUEERROOOO”that television and radio commentators did yesterday, or recreate the feeling of being in the crowd, but they did capture the emotions of fans and players alike perfectly. The heroes (and villains) of yesterday’s drama all used Twitter to give their reactions. Once again we see social media, and in particular Twitter breaking down barriers between superstars and their fans.

Maximise your results on Pinterest with the Pinerly dashboard
Rachel Hawkes
14 May 2012, 11:52AM

Pinterest literally exploded onto the scene this year, with interest from all quarters of the net with users, brands and marketers recognizing the visual pinboards potential for discovery. It was inevitable that a dashboard to take pinning to the next level would be on its way once media attention caught hold.

Why Twitter has to innovate to avoid being taken over
@gordonmacmillan
14 May 2012, 10:12AM

I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.

The Future of the Social Customer - rise of 'fan commerce' [infographic]
Polly Becker
14 May 2012, 9:11AM

The social arcade - the social shopper is on the riseWhile many of us currently search for products on social media sites there are as yet few purchases that are happening directly. That, however, is likely to change massively in the next three to five years.

iPad Mini 7in to launch in October with $200 price tag?
James Walters
11 May 2012, 10:34AM

Apple's much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. Apple’s much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. This comes from a source of iMore who also claims the price will be a meager US$200-250 (£125-£155).

Facebook: The underage question - when should you let your child on social networks?
Carrie Grafham
11 May 2012, 10:16AM

Facebook: The underage questionI held out for as long as possible, but a few months ago, I allowed my 11yr old son to open a Facebook account (their 'terms of service' state they have to be 13). Frankly, I was just as concerned about the necessity of lying about his age as I was about the safety issues, and even more so about the temptation to spend yet more time in front of a screen.

The Wisdom of Harry - The four pillars of social media marketing
Neil Kleiner
11 May 2012, 8:37AM

The four pillars of social media marketing - The Wisdom of Harry Nilsson This week I’ve been amazed by the prophetic wisdom of folk music legend Harry Nilsson. In 1969 he sang: "Everybody's talking at me, I don't hear a word they're saying, Only the echoes of my mind."

Canada's Globe and Mail moves forward plan for paywall, says ad market unpredictable
@gordonmacmillan
11 May 2012, 7:08AM

The globe and mail in Canada is to implement a paywallCanadian national newspaper The Globe and Mail is to follow The New York Times and others and begin charging its readers for content. The paper is to implement a metered paywall system although it has yet to announce how much it will charge or how many articles it will give readers for free.

Former Guardian leader predicts The Times paywall will evolve into freemium model
Arif Durrani
10 May 2012, 3:12PM
News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.


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