Wednesday 23 May 2012

Digital AM - Malibu, Vimto, David Beckham, Durex, BSkyB

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Digital AM
Latest news
Malibu launches VIP-themed Facebook app as part of summer style activity
Malibu launches VIP-themed Facebook app as part of summer style activity
by Sarah Shearman
23 May 2012, 11:42AM
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its 'Malibutique' shopping and fashion summer activity.
Vimto partners with Vevo to target teens
Vimto partners with Vevo to target teens
by Loulla-Mae Eleftheriou-Smith
23 May 2012, 10:30AM
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Beckham channels Beethoven in Samsung viral campaign
Beckham channels Beethoven in Samsung viral campaign
by Matthew Chapman
23 May 2012, 09:15AM
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.
Durex lube online ad gives complaints the slip
Durex lube online ad gives complaints the slip
by Sarah Shearman
23 May 2012, 09:00AM
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
BSkyB to escape restrictions in pay-TV film market
BSkyB to escape restrictions in pay-TV film market
by John Reynolds
23 May 2012, 09:50AM
The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch of BSkyB's internet TV service.
Also in the news
Dove seeks 'brand love' with strategic shift to Facebook
by Loulla-Mae Eleftheriou-Smith, 22 May 2012, 08:30AM
Google Chrome beats IE to become the world's favourite browser
by Sarah Shearman, 22 May 2012, 10:36AM
Future reports pre-tax loss but digital revenues surge
by John Reynolds, 22 May 2012, 08:51AM
From the blogs
The Forgotten 34%
Neil Mortensen
23 May 2012, 10:47AM
7 ways marketers are using the mobile screen
James Walters
23 May 2012, 9:46AM
A tribute to Bob Moog, sonic doodler
Polly Becker
23 May 2012, 9:14AM
Track Mark Zuckerberg's Real-Time Worth with the 'wealth-o-meter'
@gordonmacmillan
23 May 2012, 8:52AM
Data v Emotion: A Media360 Thriller
Matt Bourn
23 May 2012, 7:45AM
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