The Wall > UEFA Champions League final racked more than 7.5 millon social interactions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list UEFA Champions League final racked more than 7.5 millon social interactions [infographic] Polly Becker 24 May 2012, 2:28PM The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes. The social media success, which comes in addition to the projected audience of over 150 million with a global live reach of over 300 million watching, is the first time UEFA or any football body for that matter has launched such an all encompassing digital campaign. The impact of gaming on marketing: Life's a game and then you buy Andrew Dean 24 May 2012, 12:03PM As I peer over my partner's shoulder to see why I still can't use the iPad, I see that she's utterly engrossed by a game: Coin Dozer. It's a tablet version of the old seaside arcade game where you drop coins through a slot onto a series of moving shelves in the vain hope that they will shove their fruitless brothers and sisters onto the next shelf and, eventually, into your desperate hands. YouTube: Mind Numbing YouTube facts, figures and stats [infographic] Polly Becker 24 May 2012, 11:10AM As YouTube celebrates it’s seventh birthday there are lots of facts and figures flowing out of Google Towers about its mammoth video sharing service. Not least the fact that four billion videos are watched everyday and a staggering seventy-two hours of video are uploaded to the the site every minute. Online engagement results in 70% positive perception shift Ben Fox 24 May 2012, 9:05AM Neuro-marketing is a concept that's been flying around in social media for a while now, but very few people understand what it is, how it works and what the benefits are to marketers and organisations. Facebook to shore up ad business as investors sue over failure to warn of falling revenues @gordonmacmillan 24 May 2012, 8:35AM The FT reports that Facebook is launching a new system for measuring the impact of advertising on the social network as well as giving agencies the chance to buy premium ad slots in the news feed section for the first time. Guardian's open journalism is a failed business model, says Brooke @gordonmacmillan 23 May 2012, 11:43AM Award-winning writer and journalist Heather Brooke, who recently published the book ‘The Revolution will be Digitised’, was a fan of the Guardian’s ‘open journalism’ philosophy, but she has had a change of heart and recently labelled it “a failed business model”. 7 ways marketers are using the mobile screen James Walters 23 May 2012, 9:46AM From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the 'second screen' (tablets and mobile phones) with the 'first screen' (TV) to raise levels of engagement. A tribute to Bob Moog, sonic doodler Polly Becker 23 May 2012, 9:14AM Loving Google’s Doodle today, its tribute to Dr. Robert Moog and his invention of the electronic analog Moog Synthesizer. The interactive Doodle let’s gives you access to your own online Moog and you can record your attempts. Hours and hours of fun as you have your own attempt to create sounds used by bands such as The Beatles, The Doors, Stevie Wonder, Kraftwerk and many others. Track Mark Zuckerberg's Real-Time Worth with the 'wealth-o-meter' @gordonmacmillan 23 May 2012, 8:52AM This is a nice idea from the Wall Street Journal. It has created a wealth-o-meter to track Facebook chief executive’s real-time worth. Facebook’s performance in the few days since its IPO has been disappointing to say the least. It’s shares are down by $7 on the IPO price and are currently trading at $31. Tweets on the line: How Chiltern Railways got social media right Maeve OSullivan 23 May 2012, 7:37AM This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100. Chiltern Railways has been shortlisted in the Social Brands 100. Find out the results on Tuesday, 29 May on The Wall. Follow the conversation #sb100. 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