Thursday, 24 May 2012

Digital AM - Guinness, Fold7, Facebook, Google, Evidon and DoubleVerify

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Digital AM
Latest news
Guinness seeks agency for direct and digital business
Guinness seeks agency for direct and digital business
by Sara Kimberley
24 May 2012, 10:50AM
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Howard joins Fold7 as planning chief
Howard joins Fold7 as planning chief
by Sara Kimberley
24 May 2012, 10:40AM
David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head of planning.
Facebook 'plotting ad-tracking system'
Facebook 'plotting ad-tracking system'
by Sarah Shearman
24 May 2012, 11:24AM
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Google's Schmidt says he 'disagrees' with EU competition concerns
Google's Schmidt says he 'disagrees' with EU competition concerns
by Sarah Shearman
24 May 2012, 11:35AM
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.
Evidon and DoubleVerify integrate privacy and ad verification
Evidon and DoubleVerify integrate privacy and ad verification
by Daniel Farey-Jones
24 May 2012, 11:35AM
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Also in the news
Malibu launches VIP-themed Facebook app as part of summer style activity
by Sarah Shearman, 23 May 2012, 11:42AM
Durex lube online ad gives complaints the slip
by Sarah Shearman, 23 May 2012, 09:00AM
Beckham channels Beethoven in Samsung viral campaign
by Matthew Chapman, 23 May 2012, 09:15AM
Vimto partners with Vevo to target teens
by Loulla-Mae Eleftheriou-Smith, 23 May 2012, 10:30AM
From the blogs
Argentina told to mind its own business in new Falklands spoof
@gordonmacmillan
24 May 2012, 10:13AM
Life after print - a documentary on the future of investigative reporting
@gordonmacmillan
24 May 2012, 9:53AM
Online engagement results in 70% positive perception shift
Ben Fox
24 May 2012, 9:05AM
Facebook to shore up ad business as investors sue over failure to warn of falling revenues
@gordonmacmillan
24 May 2012, 8:35AM
RIY (repair it yourself) and ride
Greg Taylor
24 May 2012, 8:23AM
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