Friday, 4 May 2012

Breaking news from Brand Republic - Samsung, BA, Facebook, Absolute Radio, Sly Bailey

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Latest news
Samsung pitches Galaxy phone as 'designed for humans'
Samsung pitches Galaxy phone as 'designed for humans'
by Matthew Chapman
04 May 2012, 08:45AM
Samsung will place a "designed for humans" strapline at the centre of its global television campaign for its next generation Galaxy phone, branded "effortlessly smart and intuitively simple".
BA unveils plans for giant screens in Olympic Park
BA unveils plans for giant screens in Olympic Park
by Loulla-Mae Eleftheriou-Smith
04 May 2012, 09:10AM
British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a dedicated area at the Olympic Park for an audience of 10,000 people.
Facebook plans to raise £6.5bn in IPO this month
Facebook plans to raise £6.5bn in IPO this month
by Sarah Shearman
04 May 2012, 09:20AM
Facebook is attempting to raise $10.6bn (£6.5bn), as it prepares the final stages of what is being touted as the largest Silicon Valley IPO in history.
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
by Maisie McCabe
04 May 2012, 08:48AM
Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.
Sly Bailey to step down as CEO of Trinity Mirror
Sly Bailey to step down as CEO of Trinity Mirror
by Jeremy King
03 May 2012, 06:04PM
Sly Bailey is set to leave her role as CEO of Trinity Mirror at the end of this year after 10 years at the helm of the publisher.
Jedi day: Top 10 shared Star Wars ads
Jedi day: Top 10 shared Star Wars ads
by Ben Hall
04 May 2012, 08:30AM
We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination. May the fourth be with you.
Pepsi releases limited-edition Michael Jackson cans for global push
Pepsi releases limited-edition Michael Jackson cans for global push
by Loulla-Mae Eleftheriou-Smith
03 May 2012, 04:30PM
Pepsi is gearing up for a major marketing push that will place images of Michael Jackson on limited-edition cans in more than 20 countries to coincide with the 25th anniversary of 'Bad', the king of pop's seventh album.
Campaign Viral Chart: Roller skates beat drugs in new viral hit
Campaign Viral Chart: Roller skates beat drugs in new viral hit
by Ben Hall
04 May 2012, 08:00AM
An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
04 May 2012, 09:30AM
Sly Bailey steps down from newspaper company Trinity Mirror and Cilla Snowball becomes the first female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Opinion
John Wilkins: We need to take a 360-degree view of new media terrain
John Wilkins: We need to take a 360-degree view of new media terrain
by Jon Wilkins
03 May 2012, 08:00AM
Last time I spoke at Media 360, five years ago, I was a married man without kids, living in London and speaking in Wales.
Claire Beale: Show some respect for the mature adlanders
Claire Beale: Show some respect for the mature adlanders
by Claire Beale
03 May 2012, 08:00AM
When the Telegraph's Careers Advice column printed a letter from someone called James, "an experienced creative director in my late fifties" who was looking for advice after being made redundant from his agency, the headline to the piece screamed abo...
Intelligence
Youth and social media
Youth and social media
by Sarah Gale
04 May 2012, 08:00AM
We need to understand how the next generation are using new technology and how their behaviours and attitudes change as a result of this, writes Sarah Gale, senior director, Ipsos Mori.
Revolution: Special Report - Real-time bidding - A new dawn for display?
Revolution: Special Report - Real-time bidding - A new dawn for display?
by Stuart Derrick
04 May 2012, 08:00AM
The days of buying banner placements in blocks of thousands or millions of impressions could be numbered. With real-time bidding, brands are targeting specific online audiences on web pages as they browse.
Also in the news
Chinese firm acquires majority stake in Weetabix
by John Reynolds, 03 May 2012, 04:50PM
Mars named Cannes Advertiser of the Year
by Daniel Farey-Jones, 03 May 2012, 03:24PM
Boots kicks off pitch for global digital business
by Anne Cassidy, 03 May 2012, 08:00AM
The AA calls £7 million advertising review
by Jeremy Lee, 03 May 2012, 08:00AM
VCCP lands £25 million Muller ad account
by Jeremy Lee, 03 May 2012, 08:00AM
Agencies line up for HTC social media account
by Sara Kimberley, 03 May 2012, 08:00AM
Orange introduces Sylvester Stallone to Inbetweeners' Jay
by Matthew Chapman, 03 May 2012, 08:45AM
Stella Artois brings back Pulp Fiction for Facebook fans
by Gemma Charles, 03 May 2012, 08:30AM
Tesco media director Trevor Datson leaves to consider next steps
by Matt Cartmell, 04 May 2012, 08:42AM
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