Thursday 10 May 2012

The Wall > Former Guardian leader predicts Times paywall will evolve into freemium model

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Former Guardian leader predicts The Times paywall will evolve into freemium model
Arif Durrani
10 May 2012, 3:12PM
News International's experiment with a non-penetrable paywall around websites for The Times and Sunday Times has been a failure, while the rise of Mail Online has been the "world success story", according to former Guardian leader, Tim Brooks.
Google Firestarters: The war on personal privacy has barely begun
Chris Pearce
10 May 2012, 2:21PM

Last week, I was lucky enough to attend the fifth in the series of Google Firestarters events for planners and digital media folk. Cory Doctorow, the renowned science fiction novelist, journalist, technology activist, and co-editor of Boing Boing was on intense, rapid fire, glorious form. I began with every intention of tweeting ironic witticisms from the event but was so drawn in by his manic and impassioned delivery that it was impossible to do anything but listen intently for fear of missing something.

The Curated Self - how social media creates the 'virtual self'
Jeremy Garner
10 May 2012, 11:33AM

The word ‘curator’ derives from the Latin curare meaning ‘take care’, and is commonly used in the context of cultural institutions; galleries, museums etc.

Over the course of the last year or so the term was increasingly used in conjunction with digital marketing, particularly social media-based campaigns. For fast-paced, content-driven comms planning, agencies would talk of acting as the ‘curator’ for the brand. In other words, deciding what content, stories, reactions, conversations and touchpoints to release at precisely the right time.

Is Twitter turning all of its users into journalists?
@gordonmacmillan
10 May 2012, 11:18AM

It has been said before that Twitter is turning us all into journalists as we retweet and share the news.

Enter an interesting post on Nieman Labs about a study looking at how politically engaged Twitter users have begun to display journalistic behaviour and how they help shape it as a news source.

Twitter infographic: Don't be a twit - tweet your customers
Polly Becker
10 May 2012, 11:00AM

Twitter: the doorway to customer serviceA Twitter infographic here from Yell looking at how consumers increasingly like to interact with businesses on the social network.

It’s a little basic, but it serves as a great reminder of the growing importance that the microblogging network has when it comes to customer service.

Facebook to launch its own App Store and charge for downloads
@gordonmacmillan
10 May 2012, 9:52AM

The Facebook App StoreFacebook is finally launching an App Store of its own. The store is currently in beta testing, but the idea is for something similar to the Apple or Google app stores. It will provide a place to promote and discover new social apps and is due to go live in the coming weeks.

Is analogue the best ingredient for digital success?
Martin Hill
10 May 2012, 7:45AM

Analogue versus Digital: My Master's MP3Many professional services are finding the digital era very challenging, and personally speaking the digital revolution presents a bit of a conundrum to me...

On the one hand, I absolutely love what the digital revolution has done. Take smartphones - what these things are capable of is truly breath-taking. Every gadget I ever dreamt of owning as a pre-digital kid all rolled into one sleek, cool, pocket-sized slab of usefulness.

Avengers star among 55,000 Twitter accounts hacked
Charlotte Henry
09 May 2012, 1:51PM

Twitter hacked: Mark Ruffalo, The Hulk in the new Avengers Assemble movie, among those whose accounts were hacked The accounts of 55,000 Twitter users have been hacked and the usernames and passwords copied into Pastebin. The hack is the largest in the service’s history, and required five pages on Pastebin to leak all the data. Twitter have said only that they are looking actively at the situation.

How The Wall Street Journal is using Facebook to cover Facebook
@gordonmacmillan
09 May 2012, 9:59AM

How The Wall Street Journal Is Using Facebook to Cover FacebookInteresting piece from 10,000 Words blog looking at how the The Wall Street Journal is using Facebook’s Timeline tool to cover Facebook’s initial public offering.

The WSJ has created a special Facebook page that lays out the IPO and tells the story of Facbook.

Google's Penguin out to floor website malpractice
Alex Wares
09 May 2012, 8:33AM

Google PenguinIn the last week, the latest Google algorithm 'Penguin' has come into force, looking to eradicate websites that break search best practice rules. However, Google has been forced to admit teething problems with the update after it received complaints from legitimate companies that had been removed from search rankings as a result of the changes.

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