Digital PM - A million dollars isn't cool. You know what's cool? $19 billion

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook IPO: A million dollars isn't cool. You know what's cool? 19 billion dollars Charlotte Henry 18 May 2012, 10:00AM Today Facebook debuts on the Nasdaq stock market in the US at $38 a share and will be valued at $104bn, netting Mark Zuckerburg $19bn. Yesterday we heard that Pinterest could be valued at $1.5bn. Recently, iPhone app Instagram was bought by Facebook for $1bn. Journalists tweeting less with 25% drop says latest NewsTweet Index, Sky News big faller after Twitter policy change @gordonmacmillan 18 May 2012, 7:38AM The number of tweets posted by journalists from UK media outlets fell by almost 25%, according to the latest NewsTweet Index from PR firm Portland, with big falls at Sky News, which could be linked to its controversial social media guidelines introduced earlier this year. I wouldn't invest in Facebook. Would you? Mark Rock 18 May 2012, 7:30AM It’s the question on everyone's lips today - would you invest in Facebook? As the company finalises its IPO price ahead of its market debut on Friday, the general consensus is a positive one - early reports show a huge amount of interest in owning a tiny piece of Facebook's 900-million-user success story. Predictions suggest that the share price could push valuation up to $104bn - according to the Telegraph, this makes it more 'valuable' than both Disney and Ford. Arsenal king of Twitter followers but not engagement [infographic] Sean Walsh 17 May 2012, 3:43PM Arsenal topped the Twitter Social Media league with nearly 1.5 million Twitter followers (also the 3rd highest worldwide for a football club) in May. However, having the most followers doesn’t necessarily equate to being the best. Manchester City were this month’s champions both on the pitch and in the social media world. Ahead of IPO: Facebook isn't working for marketers, says report @gordonmacmillan 17 May 2012, 3:00PM Tomorrow is IPO day for Facebook and as it goes to the market, with a valuation of $104bn, there are a raft of stories circulating about problems with its commercial operation. Are cookies even fit for purpose? Sam Fenton-Elstone 17 May 2012, 11:44AM The impending EU e-Privacy Directive has brought renewed focus on the humble cookie, but whilst the subject of how to comply with the new law has caused much debate amongst agencies and marketers. Cabinet Office launches social media guidance for civil servants @gordonmacmillan 17 May 2012, 10:26AM This is worth a read. The Cabinet Office has published guidance for civil servants on the use of social media as well as tips for government Departments on how to overcome the technical barriers to civil servants accessing the internet and social media channels. Pinterest raises $100m from investors as value soars to $1.5bn @gordonmacmillan 17 May 2012, 9:21AM Pinterest, the online notice board, has added another billion dollars to the value of social media as it raises $100m from investors and picks up a valuation of $1.5bn. The valuation is more than a seven fold increase on the $200m it was valued at the end of last year. Music and film magazines top Twitter engagement chart Scott Thompson 17 May 2012, 8:27AM The growth of social media usage is by now well known and well documented. But publishers and broadcasters are also increasingly interested in building a social media presence. For media brands who are used to talking to large audiences, a platform like Twitter seems to provide new opportunities to create deeper levels of engagement and loyalty, as well as to reach wider audiences through word of mouth and 'earned' media. So, to see how different types of media owners are performing, at Starcom MediaVestGroup London we have been using Echo (our suite of social media analysis tools) to take a look at a number of different titles across four categories to see what they were doing on Twitter? and how their audiences were reacting. Customers getting VIP service with social media compared to traditional call centres Charlotte Henry 16 May 2012, 1:53PM Brands are becoming ever more sensitive about how they are perceived online – nobody wants to become the latest Addison Lee. This has led to them become more receptive to responding to complaints and queries posted by consumers in social networks. A new study by Fishburn Hedges shows that 65% of those polled felt social media was a better way to connect with a company than the traditional call centre. Only 7% thought they were worse off using social. 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