marketing your business online: Digital PM - Q&A with Twitter's head of sales Bruce Daisley

Tuesday 15 May 2012

Digital PM - Q&A with Twitter's head of sales Bruce Daisley

A Twitter Q&A with Twitter's head of sales Bruce Daisley

@gordonmacmillan

15 May 2012, 2:40PM

As Twitter today celebrated its first birthday in the UK today, Brand Republic held a lunch time chat with Twitter’s head of sales Bruce Daisley.

We spoke to Daisley about Twitter advertising, some of the brands who are doing it well and why Twitter is a very different platform for advertisers compared to Facebook.

The Times adds digital subscribers as numbers grow to 131,000

@gordonmacmillan

15 May 2012, 10:50AM

The Times has given an update on digital subscription numbers and says The Times and Sunday Times now have 131,000 digital subscribers across all platforms.

That is an improvement on figures it gave in February when News International said its two UK newspaper websites behind paywalls had 119,255 digital subscribers for The Times and 113,818 for the Sunday Times.

Yahoo's chief keeps $8m as he leaves after five months, but loses millions more

@gordonmacmillan

15 May 2012, 8:22AM

The FT is reporting today that Yahoo’s chief executive Scott Thompson, who resigned from his post at the weekend, walks away with a settlement of $8m in cash and stock after five months.

Twitter has 10 million active UK users as its celebrates its first birthday

@gordonmacmillan

15 May 2012, 7:08AM

Twitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.

Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active.

A month in meme [pre-#KittenCamp May LOLZ]

Chris Quigley

14 May 2012, 6:46PM

A month is most definitely a long time in the world of the interwebz. So, as we didn’t have time to run one of our meme-tastic #KittenCamp events in April, here’s a quick run down of some of the most LOL-some memes from the last month or so.

Social Brand? Social Business? Serendipity? Or just great meatballs ?

Andrew Roberts

14 May 2012, 6:02PM

So social by itself does work ? or is it the sum of the parts ? or (more cynically) is this just a serendipitous tweet ? Well I think it is not any of these in particular, but in fact all them - in short BA is a 'Social Business.'

'Ad' enough? What to consider when advertising to mobile shoppers

Gavin Sugden

14 May 2012, 2:15PM

The latest data from the IAB report (co-produced with PWC) says that advertising on mobile devices in 2011 reached a new high of £203.2M, a 157% increase on the previous year. When compared to estimates from The Advertising Association/Warc Expenditure Report, this expenditure is now greater than overall cinema spend (£182M). So what is the best way to engage with consumers via their mobile?

How social media covered the dramatic last day of the Premier League

Charlotte Henry

14 May 2012, 1:42PM

Facebook and Twitter may not quite have been able to produce the same guttural cry of “Aguero…Ballottelli… AAAGGGUEERROOOO”that television and radio commentators did yesterday, or recreate the feeling of being in the crowd, but they did capture the emotions of fans and players alike perfectly. The heroes (and villains) of yesterday’s drama all used Twitter to give their reactions. Once again we see social media, and in particular Twitter breaking down barriers between superstars and their fans.

Maximise your results on Pinterest with the Pinerly dashboard

Rachel Hawkes

14 May 2012, 11:52AM

Pinterest literally exploded onto the scene this year, with interest from all quarters of the net with users, brands and marketers recognizing the visual pinboards potential for discovery. It was inevitable that a dashboard to take pinning to the next level would be on its way once media attention caught hold.

Why Twitter has to innovate to avoid being taken over

@gordonmacmillan

14 May 2012, 10:12AM

I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.