Breaking news from Brand Republic - Co-op, Campaign viral chart, Trading places, Jeremy Hunt, Missing People

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Co-op appoints Leo Burnett to £50m ad account by Sara Kimberley 25 May 2012, 08:52AM The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account. Campaign Viral Chart: Nike interactive ad nets first place by Ben Hall 25 May 2012, 08:00AM An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares. Trading places: this week's people moves by Daniel Farey-Jones 25 May 2012, 09:10AM Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media. Hunt lobbied Cameron on News Corp's behalf by Maisie McCabe 25 May 2012, 09:35AM Culture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation's bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged. Missing People ad lures viewers to pick up the phone by Loulla-Mae Eleftheriou-Smith 25 May 2012, 09:00AM Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages consumers to call the helpline. Pepsi Max unites football and music stars in Facebook app by Loulla-Mae Eleftheriou-Smith 25 May 2012, 09:06AM PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends. Opinion Think BR: What brands can learn from start-ups by Ronnie Crosbie 25 May 2012, 08:00AM It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line. Katherine Levy: Data magic is what will bind a client to its media agency by Katherine Levy 24 May 2012, 08:00AM "The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business". Intelligence Young forced to grow up faster amid economic uncertainty by Kantar Media 25 May 2012, 08:00AM The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study. Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure by Sarah Shearman 24 May 2012, 08:30AM The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship. Also in the news Omnicom merges £60m Adam & Eve with DDB by Jeremy Lee, 24 May 2012, 08:00AM Dove seeks 'brand love' with strategic shift to Facebook by Loulla-Mae Eleftheriou-Smith, 22 May 2012, 08:30AM Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come' by Noelle McElhatton, 21 May 2012, 10:36AM Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently' by Arif Durrani, 21 May 2012, 12:06AM Durex lube online ad gives complaints the slip by Sarah Shearman, 23 May 2012, 09:00AM Latest Blog Entries Shouting loud in a hoarse category Jonathan Weeks, 24 May 2012 Argentina told to mind its own business in new Falklands spoof @gordonmacmillan, 24 May 2012 Life after print - a documentary on the future of investigative reporting @gordonmacmillan, 24 May 2012 RIY (repair it yourself) and ride Greg Taylor, 24 May 2012 Whistleblowers - Brave Heroes or Social Outcasts? Hugh Salmon, 24 May 2012 "Game of Thrones" are King of TV marketing Chris J Reed, 24 May 2012 Latest jobs Digitally focused Senior Account Manager needed for one of the BEST agencies in central London! c.£42k . . . Recruiter Firehorse Salary c. £42k + delicious benefits! Location Central London . . . 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