The Wall > Guardian's open journalism is a failed business model, says Brooke

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Guardian's open journalism is a failed business model, says Brooke @gordonmacmillan 23 May 2012, 11:43AM Award-winning writer and journalist Heather Brooke, who recently published the book ‘The Revolution will be Digitised’, was a fan of the Guardian’s ‘open journalism’ philosophy, but she has had a change of heart and recently labelled it “a failed business model”. 7 ways marketers are using the mobile screen James Walters 23 May 2012, 9:46AM From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the 'second screen' (tablets and mobile phones) with the 'first screen' (TV) to raise levels of engagement. A tribute to Bob Moog, sonic doodler Polly Becker 23 May 2012, 9:14AM Loving Google’s Doodle today, its tribute to Dr. Robert Moog and his invention of the electronic analog Moog Synthesizer. The interactive Doodle let’s gives you access to your own online Moog and you can record your attempts. Hours and hours of fun as you have your own attempt to create sounds used by bands such as The Beatles, The Doors, Stevie Wonder, Kraftwerk and many others. Track Mark Zuckerberg's Real-Time Worth with the 'wealth-o-meter' @gordonmacmillan 23 May 2012, 8:52AM This is a nice idea from the Wall Street Journal. It has created a wealth-o-meter to track Facebook chief executive’s real-time worth. Facebook’s performance in the few days since its IPO has been disappointing to say the least. It’s shares are down by $7 on the IPO price and are currently trading at $31. Tweets on the line: How Chiltern Railways got social media right Maeve OSullivan 23 May 2012, 7:37AM This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100. Chiltern Railways has been shortlisted in the Social Brands 100. Find out the results on Tuesday, 29 May on The Wall. Follow the conversation #sb100. Facebook stock continues to sink as investors dish out blame @gordonmacmillan 22 May 2012, 2:49PM Facebook shares are continuing to sink today and are currently almost $6 off of their IPO price of $38 having fallen as low as $31.03. As they continue to perform in a lacklustre fashion people are starting to ask what went wrong with one of them most anticipated IPOs in years? WPP shows no sign of Facebook concern as it signs deal with Buddy Media @gordonmacmillan 22 May 2012, 2:33PM While doubts circle about advertising on Facebook WPP Group has pushed ahead with a deal with social software firm Buddy Media and chosen it as its preferred social ad management partner for handling Facebook advertising across its various media agencies. Insights versus Inference; how brands can benefit from both to become more social Joanne Jacobs 22 May 2012, 8:35AM With all the social media and influence measurement tools available today, the communications sector should be understanding more about what makes us happy and productive, and what motivates us to participate in social conversations. PRs expect SEO income rise, but is the knowledge there to support it? Chris Lee 22 May 2012, 8:07AM The topic of PR and SEO is one which continues to fascinate me. Why is it that so many PR agencies have been slow to exploit this field, estimated to be worth £500m per year? Facebook and The Social Contract - What Zuckerberg can learn from Rousseau Nick Hammond 22 May 2012, 7:37AM Jean Jacques Rousseau’s classic work of social and political philosophy – The Social Contract (published in 1762), starts famously with the words – Man is born free, and everywhere he is in chains. Although it may not seem immediately apparent, there is a direct link between this philosophical work of the 18th Century and Facebook. 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