Tuesday 15 May 2012

Campaign Daily Fix - The Apprentice,'Bigger. Fatter. Gypsier' ad, Shop Direct, Prince's Trust, Ikea, E.ON

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Latest News
Billington Cartmell picked for 'integrated' Apprentice ad task
by Loulla-Mae Eleftheriou-Smith,
15 May 2012, 09:00AM
Billington Cartmell picked for 'integrated' Apprentice ad task
Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
by Maisie McCabe,
15 May 2012, 12:30PM
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
The Adverting Standards Authority has been told to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
OMD retains £10m Shop Direct search business
by Maisie McCabe,
15 May 2012, 11:40AM
OMD retains £10m Shop Direct search business
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.
Prince's Trust recruits entrepreneurs to inspire jobless youth
by Loulla-Mae Eleftheriou-Smith,
15 May 2012, 12:01PM
Prince's Trust recruits entrepreneurs to inspire jobless youth
The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.
Ikea turns to Pinterest for first Indian-inspired range
by Matthew Chapman,
15 May 2012, 10:30AM
Ikea turns to Pinterest for first Indian-inspired range
Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.
E.ON targets British Gas with price freeze pledge
by Matthew Chapman,
15 May 2012, 10:50AM
E.ON targets British Gas with price freeze pledge
E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press campaign days after British Gas warned it might have to raise prices this winter.
Latest Work
The Weather Channel 'your weather' by BBH New York
14 May 2012, 02:02PM
The Weather Channel 'your weather' by BBH New York
The Weather Channel is providing viewers with a way to personalise their weather forecast online in a new campaign by Bartle Bogle Hegarty New York.
T-Mobile 'giving Britian what Britain loves' by Saatchi & Saatchi
14 May 2012, 01:52PM
T-Mobile 'giving Britian what Britain loves' by Saatchi & Saatchi
Louie Spence takes on the role of the Queen in T-Mobile's Jubilee celebration spot in its "what Britain loves" campaign.
Carlsberg 'fan academy' by Fold7
14 May 2012, 01:39PM
Carlsberg 'fan academy' by Fold7
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Smooth Radio 'feed your soul' by Arnold KLP
11 May 2012, 02:21PM
Smooth Radio 'feed your soul' by Arnold KLP
Smooth Radio has released creative work for its spring marketing campaign that is focused on the emotional lift music provides.
Rubicon 'love the exotic' by The Minimart
11 May 2012, 09:44AM
Rubicon 'love the exotic' by The Minimart
Rubicon has launched a TV campaign by The Minimart.
Also in the News
O2 Priority Moments crowdsourcing favours Nando's
by Nick Batten, 15 May 2012, 09:00AM
VisitEngland defends £5m campaign after industry attack
by Loulla-Mae Eleftheriou-Smith, 15 May 2012, 08:30AM
Kerry Foods marketing chief Chapman joins Kraft
by Loulla-Mae Eleftheriou-Smith, 15 May 2012, 08:30AM
McDonald's launches content portal in latest phase of UK 'McMakeover'
by John Reynolds, 15 May 2012, 08:30AM
Latest Blog Entries
COME OFF BROADCAST, GO ON RECEIVE
Dave Trott, 15 May 2012, 8:05AM
Channel 4รข€²s corporate fat cats must be grateful they're not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
THIS IS ANALOGUE LONDON. CALLING AT ALL STATIONS TO NOTTING HILL.
Mark Eaves, 14 May 2012, 11:05AM
Was it better back then ?
Steve Henry, 13 May 2012, 6:05PM
Will i am - Well he is .......
MARTIN BOWLEY, 12 May 2012, 7:05AM
Santam and Nando's Play a Game of Chicken
Jonathan Akwue, 11 May 2012, 2:05PM
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