The Wall > Innocent tops the 2012 Social Brands 100 list

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook rebuffed GM's request for bigger and higher-impact ads @gordonmacmillan 29 May 2012, 11:36AM Details are filtering out about what promted General Motors global CMO Joel Ewanick to pull the car firm’s $10m Facebook ad budget. The reason behind the fallout it appears as the same as in so many relationship breakdowns. GM wanted more from Facebook than the social network was prepared to give, according to Ad Age. Top 5 most common blogger outreach mistakes and how to avoid them Katie Fincham 29 May 2012, 9:48AM You might think blogger outreach is a piece of cake; surely anyone can manage simple blogger relations? Wrong. A lot of companies jump on the blogger engagement bandwagon without any prior research into this domain, leading to various issues. Innocent tops the 2012 Social Brands 100 list, Starbucks, Ford and charities score highly @gordonmacmillan 29 May 2012, 7:16AM A year is a long time in social media. Last year we had the first Social Brands 100 list and it was topped by Dell. Today the second Social Brands 100 is launched and it is all change at the top. Tweeting the novel - how writers are playing with Twitter @gordonmacmillan 28 May 2012, 2:40PM Twitter presents special challenges to us all. Its 140 characters require a certain amount of thought and crafting, but what about when it comes to novelists, the ultimate in long form writing? Microsoft rushes forward release of Windows glasses @gordonmacmillan 28 May 2012, 11:51AM You might remember a few months ago we wrote about Google glasses giving us all that essential The Terminator technology we all crave. Well Google are not the only ones working on glasses. Apparently Microsoft too has some in the works…. The 'Facebook phone' is the new 'Apple TV' as talk surfaces of mobile launch (again) Charlotte Henry 28 May 2012, 11:36AM Facebook haven’t had much news coverage recently, so you can understand why they are doing little to quash rumours that they are going to release a phone. Back in November, Gordon Macmillan wrote on this site about the project, codenamed Buffy, and Emily Tan rightly highlighted much of the scepticism around the project. Tech brands dominate Top 100 most valuable global brands [infographic] Polly Becker 28 May 2012, 9:17AM Technology brands including Microsoft, Apple, Google and China Mobile are among the top ten most valuable brands globally many of which have lost lost value. According to Millward Brown, brands last declined this broadly during the depths of the 2009 global recession, but financial performance, not brand, was the more critical determinant for 35 of the 49 brands that declined. Mobile puts retail on a rollercoaster - how brands are innovating to engage David Llewelyn-Jones 28 May 2012, 8:45AM The huge growth in mobile is having a major impact on our high streets. But it‘s not all bad. Brands that embrace the medium are finding innovative ways of engaging customers both in store and online. Facebook unveils app to manage Pages on the go Rachel Hawkes 25 May 2012, 12:19PM Facebook has quietly rolled out Facebook Pages Manager, a new application to enable businesses to update their Facebook Page (with both text and images), receive push notifications of Page activity, view the admins on the page and have a quick snapshot at the Insights (Facebook analytics). All from the comfort of their iPhone or iPad. BBC is most visited original news site in Europe ahead of Mail and NYT @gordonmacmillan 25 May 2012, 12:10PM New figures released by Comscore show that the BBC is most visited original news site in Europe and is second overall behind Yahoo’s news agregation site. According to Comscore’s data, the BBC has the second highest number of unique visitors after Yahoo with over 26 million unique users per month in Europe, putting it ahead of all its major international competitors including Mail Online, the Guardian and the New York Times. BR Insight Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast) - Fully leverage your Facebook business page and ad products to connect ... Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports) Social media has changed the world as we know it by connecting people, i... Going Global In A Social World (Expert Reports) Social networking is indisputably a global phenomenon. A recent Forreste... 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