Thursday 19 April 2012

Campaign Daily Fix - Warburtons, RAC, Bellwether, Telecoms giants' new venture, The Red Brick Road, Southern Comfort, C4's 'The Undateables' ad, Coral

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Latest News
Warburtons calls £8m ad review
by Jeremy Lee,
19 April 2012, 08:00AM
Warburtons calls £8m ad review
Warburtons, the UK baking company, has put its £8m advertising account up for review.
RAC kicks off £7 million pitch
by Anne Cassidy,
19 April 2012, 08:00AM
RAC kicks off £7 million pitch
The RAC is reviewing its £7 million advertising account.
Bellwether reveals ad budgets rise for third quarter in a row
by Katherine Levy,
19 April 2012, 12:00AM
Bellwether reveals ad budgets rise for third quarter in a row
Annual marketing spend for the financial year has risen for the first time since 2008/09 and marketing budgets have been revised up for a third-successive quarter, according to the latest IPA Bellwether Report.
Agencies line up for telecoms giants' new venture
by Anne Cassidy,
19 April 2012, 08:00AM
Agencies line up for telecoms giants' new venture
Three of the UK's biggest mobile operators, O2, Vodafone and Everything Everywhere, are looking for an agency to handle the advertising to support the launch of a mobile payment joint venture.
Tesco pitch prompts The Red Brick Road's Paul Weinberger to resign
by Sara Kimberley,
19 April 2012, 08:00AM
Tesco pitch prompts The Red Brick Road's Paul Weinberger to resign
Paul Weinberger, The Red Brick Road's chairman who has been instrumental in Tesco's advertising for the past 22 years, is to leave the agency later this year. The move follows Tesco's decision to review its £110 million advertising business.
Southern Comfort starts search for global ad agency
by Jeremy Lee,
19 April 2012, 08:00AM
Southern Comfort starts search for global ad agency
Southern Comfort, the liqueur brand owned by Brown-Forman, is looking for an agency to handle its global advertising account.
C4's 'The Undateables' ad campaign escapes investigation
by Maisie McCabe,
19 April 2012, 12:00PM
C4's 'The Undateables' ad campaign escapes investigation
Channel 4's ad campaign for its dating documentary 'The Undateables' will not be investigated by the ad watchdog after it found the campaign would not cause "serious or widespread offence".
Coral seeks creative agency ahead of ad push
by Jeremy Lee,
19 April 2012, 10:45AM
Coral seeks creative agency ahead of ad push
Coral, the Gala Coral-owned retail bookmaker, has put its advertising business up for pitch.
Latest Work
Air New Zealand 'premium enjoyment' by Albion
17 April 2012, 05:21PM
Air New Zealand 'premium enjoyment' by Albion
Albion has created digital and print work for Air New Zealand.
Department of Health 'secondhand smoke' by Dare
18 April 2012, 10:03AM
Department of Health 'secondhand smoke' by Dare
Dare has created a national campaign highlighting the hidden dangers of secondhand smoke.
Procter & Gamble 'best job' by Wieden & Kennedy Portland
18 April 2012, 10:23AM
Procter & Gamble 'best job' by Wieden & Kennedy Portland
Procter & Gamble has released an Olympics-themed global campaign by Wieden & Kennedy Portland as part of its "proud sponsor of mums" activity.
Greggs 'taste rescue' by Euro RSCG
18 April 2012, 12:10PM
Greggs 'taste rescue' by Euro RSCG
Greggs has launched an integrated marketing campaign designed to reinforce its value and freshness credentials.
Vision Express 'not again' by Dare
18 April 2012, 02:21PM
Vision Express 'not again' by Dare
Vision Express has released the latest spot in its "we'll see you right" campaign.
Also in the News
Michael Pring takes Leagas Delaney worldwide role
by Sara Kimberley, 19 April 2012, 11:35AM
News groups unite to drive up revenue
by Katherine Levy, 19 April 2012, 11:40AM
Total Media adds Hodder to Hachette briefs
by Nick Batten, 19 April 2012, 11:50AM
Pepsi consolidates UK media into OMD
by Maisie McCabe, 19 April 2012, 11:00AM
Latest Blog Entries
Pavlov's Dogs and Lickable Lifts
Jonathan Akwue, 18 April 2012, 1:04PM
Humans and Big Data in the modern world
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Dave Trott, 17 April 2012, 7:04AM
A stupid argument
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Sometimes you can't see what's about to bite .....
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