Wednesday, 11 April 2012

Marketing Daily - Costa targets supermarkets with 'At Home' coffee range; plus Innocent, Plusnet, John Smith's, and Ugg

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Costa to take brand into supermarkets
John Reynolds,
11 April 2012
 

Costa Coffee is to begin selling its coffee and other products in...

Jim Slater: head of Costa's Enterprise division which will launch the At Home range
 
 
Innocent introduces smaller smoothie bottles
Loulla-Mae Eleftheriou-Smith,
11 April 2012
 

Innocent smoothies is introducing a 160ml bottle in a bid to give...

Innocent: rolls out 160ml bottles
 
 
Plusnet drops Yorkshire from strapline
Daniel Farey-Jones,
11 April 2012
 

Broadband provider Plusnet is changing its strapline from "good honest broadband from...

Plusnet: drops Yorkshire strapline
 
 
John Smith's creates responsible drinking campaign around Grand National
Loulla-Mae Eleftheriou-Smith,
11 April 2012
 

John Smith's is launching a marketing campaign urging consumers to drink responsibly...

John Smith's: rolls out Grand National campaign
 
 
Non-food boosts retail sector after unseasonably warm March
Matthew Chapman,
11 April 2012
 

British retailers have benefited from March's warm weather which led to a...

Shopping: non-food sales boost the high street
 
 
Energy industry to increase transparency over best deals for customers
Matthew Chapman,
11 April 2012
 

The "big six" energy companies will be forced to write to customers...

Energy costs: big six suppliers will have to notify customers about most suitable tariffs
 
 
 
Also in the News
 
ASA bans Budweiser radio ad for linking alcohol to sexual success
John Reynolds,
11 April 2012
 
'100% Original' Ugg ad banned
Daniel Farey-Jones,
11 April 2012
 
ITV seeks new Coronation Street sponsor
Matthew Chapman,
11 April 2012
 
 
 
Blogs
 
 
The buck starts here
Jonathan Weeks
 

CSR - Corporate Social Responsibility - is usually focussed on the achievements made and communicated...

 
 
Athletes could be disqualified over ill-timed brand advertising
John Reynolds
 

As the London 2012 Olympics draw ever closer, just how prepared are non-Olympic sponsors for...

 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
 
 
 
 
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