Friday 13 April 2012

Marketing Daily - Morrisons' marketing director resigns amid commercial reshuffle; plus BMI, Barclays, Google and Weetabix

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Morrisons' marketing director Lancaster resigns
Matthew Chapman,
13 April 2012
 

Morrisons corporate marketing and operations director Richard Lancaster is leaving the company...

Morrisons: 2011 'Freddie' Flintoff campaign
 
 
Govt wants tobacco firms 'to have no business' in UK
Matthew Chapman,
13 April 2012
 

Health secretary Andrew Lansley has said the Government wants tobacco companies to...

Andrew Lansley: UK Health secretary
 
 
Tobacco branding ban debate: reaction from all sides
Matthew Chapman,
13 April 2012
 

Following the Government's decision to consult on 'debranding' cigarette packets, we gather...

Tobacco branding ban debate: reaction from all sides
 
 
BMI marketers' jobs at risk in £173m BA takeover
Loulla-Mae Eleftheriou-Smith,
13 April 2012
 

Around 150 marketing and sales roles at loss-making airline BMI are under...

BMI: talks about jobs follow IAG's acquisition of the airline from Lufthansa
 
 
Barclays uses 'angry boy' viral to push Pingit app
Alex Brownsell,
13 April 2012
 

Barclays has rolled out a viral campaign to promote its Pingit app,...

Barclays: promotes Pingit app
 
 
Google profit surges as UK revenues rise 19%
Maisie McCabe,
13 April 2012
 

Google's net income for the first quarter has risen 60.7% to $2.89bn...

Google: UK revenues up 18.7% year on year
 
 
 
Also in the News
 
Weetabix launches campaign for new golden syrup variant
Loulla-Mae Eleftheriou-Smith,
13 April 2012
 
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
Maisie McCabe,
13 April 2012
 
Budweiser partners with ESPN for FA Cup programmes
Maisie McCabe,
13 April 2012
 
 
 
Blogs
 
 
Collaborations, can they help in an uncertain economy?
Ian Irving
 

Brand and artist collaboration has fast become an effective way to surprise and attract new...

 
 
TV is dead. Long live TV.
Mark Tomkins, TDA
 

We all know people fiddle with their smart phones whilst watching TV. Indeed, new social...

 
 
From Ice Creams to Ice Scrapers â€" Making the weather work for your brand
Jonathan Weeks
 

Brand planning is tough enough without having to also contend with the weather. The...

 
 
RFU turns over new leaf under Goldschmidt
John Reynolds
 

The Rugby Football Union (RFU) seems determined to put its 2011 annus horribilis firmly behind...

 
 
Tesco’s (£4bn) bigger picture puts rivals in the shadows
rachel barnes
 

While news that Tesco has called a review of its £110m ad account is massive...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

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