Monday 16 April 2012

Digital AM - Peugeot, VivaKi, Save the Children, Getlunched, DMGT, Beta

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Latest news
Peugeot targets younger drivers with YouTube push
Peugeot targets younger drivers with YouTube push
by Alex Brownsell
16 April 2012, 09:00AM
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.
VivaKi promotes Bertozzi to executive EMEA role
VivaKi promotes Bertozzi to executive EMEA role
by Emma Powell
16 April 2012, 11:58AM
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA.
Save the Children hires Steak to improve digital ROI
Save the Children hires Steak to improve digital ROI
by Matthew Chapman
16 April 2012, 08:59AM
Save the Children UK has appointed digital agency Steak to improve its return on investment (ROI ) by managing pay-per-click (PPC) activity for fundraising, branding and emergency response.
Former Mindshare exec launches Getlunched network
Former Mindshare exec launches Getlunched network
by Arif Durrani
16 April 2012, 11:30AM
Matt Bandy, a former digital strategist at Mindshare, has launched a social-business networking site called Getlunched, aimed squarely at the media and marketing communities.
DMGT acquires international digital recruitment business
DMGT acquires international digital recruitment business
by Daniel Farey-Jones
16 April 2012, 11:45AM
The group behind the Daily Mail has acquired international job search business Jobrapido for at least €30m (£24.7m).
Beta forced to rethink DaddyBeGood proposition
Beta forced to rethink DaddyBeGood proposition
by Arif Durrani
16 April 2012, 08:30AM
Ambitious plans by ad agency Beta to enter the world of publishing with, among other things, a website for fathers called DaddyBeGood, have had to be scaled back less than a year after launch.
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Also in the news
Twitter ads turn fans onto twisted thriller
by Nick Batten, 13 April 2012, 11:50AM
Google profit surges as UK revenues rise 19%
by Maisie McCabe, 13 April 2012, 09:50AM
Barclays uses 'angry boy' viral to push Pingit app
by Alex Brownsell, 13 April 2012, 08:30AM
Campaign Viral Chart: Dramatic surprise at the top of the chart
by Ben Hall, 13 April 2012, 09:00AM
Being uncomfortable with social media
by Ines Nadal and Tara Beard-Knowland, 13 April 2012, 08:30AM
From the blogs
Smartphone as Storefront Changes Everything
Al Moffatt, President/CEO Worldwide Partners
16 April 2012, 11:04AM
Lil' billboard
Greg Taylor
16 April 2012, 8:36AM
Google+ for Business: what is it good for? [infographic]
Polly Becker
16 April 2012, 8:30AM
Grace Dent has news for her Twitter troll
Sue Keogh
16 April 2012, 8:22AM
Chelsea FC win 'Best of the Month' in Football Social Media [infographic]
Sean Walsh
16 April 2012, 8:21AM
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